{"id":1515,"date":"2020-12-16T11:33:23","date_gmt":"2020-12-16T09:33:23","guid":{"rendered":"https:\/\/www.commnjoy-communitymanager.fr\/?page_id=1515"},"modified":"2026-04-28T12:44:12","modified_gmt":"2026-04-28T10:44:12","slug":"portofolio-charte-editoriale","status":"publish","type":"page","link":"https:\/\/www.commnjoy-communitymanager.fr\/en\/portfolio-community-manager\/portofolio-charte-editoriale\/","title":{"rendered":"blune Paris &#8211; Cr\u00e9er une Charte \u00c9ditoriale"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1515\" class=\"elementor elementor-1515\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7401d69 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"7401d69\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9fa22b\" data-id=\"d9fa22b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2eb4d90 elementor-widget elementor-widget-text-editor\" data-id=\"2eb4d90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comm&rsquo;n&rsquo;joy Community Manager freelance<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f995fa1 hero-title elementor-widget elementor-widget-heading\" data-id=\"f995fa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">blune Paris<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5e59a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"d5e59a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f49d6f\" data-id=\"8f49d6f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-210cc4f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"210cc4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\"><a href=\"https:\/\/www.commnjoy-communitymanager.fr\/projets-community-management\/\">Cr\u00e9ation d'une Charte \u00e9ditoriale, d'un calendrier de diffusion et d'articles de blog pour tenir un discours de marque.<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2ea4fcf elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"2ea4fcf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-76c3b80\" data-id=\"76c3b80\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb16076 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"cb16076\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2020\/12\/blune-boutique-paris.png?resize=300%2C300&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail wp-image-1586\" alt=\"community manager freelance\" srcset=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2020\/12\/blune-boutique-paris.png?w=599&amp;ssl=1 599w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2020\/12\/blune-boutique-paris.png?resize=300%2C300&amp;ssl=1 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-001aacb\" data-id=\"001aacb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e04cdfe elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e04cdfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2020\/12\/blune-capsule-lili-cabas.png?resize=300%2C300&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail wp-image-1584\" alt=\"community manager freelance\" srcset=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2020\/12\/blune-capsule-lili-cabas.png?w=596&amp;ssl=1 596w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2020\/12\/blune-capsule-lili-cabas.png?resize=300%2C300&amp;ssl=1 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-df58b6f\" data-id=\"df58b6f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-077fb05 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"077fb05\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2020\/12\/blune-band-of-sisters.png?resize=300%2C300&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail wp-image-1585\" alt=\"community manager freelance\" srcset=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2020\/12\/blune-band-of-sisters.png?w=598&amp;ssl=1 598w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2020\/12\/blune-band-of-sisters.png?resize=300%2C300&amp;ssl=1 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4df4a3b elementor-widget elementor-widget-heading\" data-id=\"4df4a3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">L'univers de la marque blune.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9257148 elementor-widget elementor-widget-text-editor\" data-id=\"9257148\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/web.archive.org\/web\/20161202172817\/https:\/\/www.blune.fr\/fr\/\">blune<b> Paris<\/b><\/a> est une marque de v\u00eatements de <b>qualit\u00e9<\/b>\u00a0<b>\u00e9co-responsable<\/b> pour <b>la m\u00e8re et la fille<\/b>\u00a0ax\u00e9e sur le <a href=\"https:\/\/ma-serendipite.com\/blune-ouvre-premiere-boutique-paris\/\"><b>Poetic Design<\/b><\/a> et le <a href=\"https:\/\/glose.fr\/2012\/04\/19\/blune-une-ligne-de-vetements-qui-annonce-votre-humeur\/\"><b>Mooding<\/b><\/a>. Cr\u00e9\u00e9e en 2011 par deux amies, <b>blune<\/b> revisite les classiques de la mode en y ajoutant une touche de modernit\u00e9 et donne \u00e0 ses clientes un sentiment d&rsquo;appartenance \u00e0 une tribu. L&rsquo;univers est po\u00e9tique et graphique, parsem\u00e9 de r\u00e9f\u00e9rences aux ic\u00f4nes f\u00e9minines de la Pop Culture U.S et fran\u00e7aise et d&rsquo;usage de jeux de mots en franglais, des ann\u00e9es 50\u00a0 \u00e0 nos jours. Wonder Woman occupe une place de choix dans sa repr\u00e9sentation sur les v\u00eatements et accessoires, et toute une symbolique de la femme multiple, de l&#8217;empowerment, pour les m\u00e8res actives qui ne conc\u00e8dent pas sur leur f\u00e9minit\u00e9.\u00a0<b>blune <\/b>est une marque r\u00e9solument f\u00e9ministe et inclusive. La femme <strong>blune<\/strong> c\u00e9l\u00e8bre l&rsquo;\u00e9panouissement de toutes les femmes, qu&rsquo;elles soient m\u00e8res, amantes ou working girls. Les v\u00eatements participent \u00e0 l&rsquo;enjolivement de la vie. Ils mettent en sc\u00e8ne l&rsquo;amour et la force dans la douceur dans le quotidien de ses clientes. <em>Yes, we blune<\/em> ! Ma mission de community manager consiste \u00e0 d\u00e9finir la charte \u00e9ditoriale de la marque, son ton, la fr\u00e9quence des publications, les th\u00e8mes abord\u00e9s. Vous en trouvereles d\u00e9tails dans le paragraphe suivant.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bee1f8e elementor-widget elementor-widget-heading\" data-id=\"bee1f8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">La Charte \u00c9ditoriale pour les r\u00e9seaux sociaux Facebook et Instagram et le site internet comprenant un blog.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6719455 elementor-widget elementor-widget-heading\" data-id=\"6719455\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gie et r\u00e9daction de contenus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3521a53 elementor-widget elementor-widget-text-editor\" data-id=\"3521a53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Pitch de la marque.<\/li><li>Fiche de Cadrage : missions, chiffres du march\u00e9, Personas, concurrence, SWOT, Audit de l&rsquo;\u00e9cosyst\u00e8me digital, plan de la Charte \u00e9ditoriale.<\/li><li><span style=\"font-size: 16px; letter-spacing: 0.4px;\">R\u00e9partition des canaux digitaux.<\/span><\/li><li><span style=\"font-size: 16px; letter-spacing: 0.4px;\">D\u00e9finition des Th\u00e8mes et sous-th\u00e8mes.<\/span><\/li><li><span style=\"font-size: 16px; letter-spacing: 0.4px;\">Fr\u00e9quence, types, formats, ton, style r\u00e9dactionnel, r\u00e8gles de r\u00e9f\u00e9rencement naturel, mots clefs, diversit\u00e9, formats et hashtags des publications pour facebook, Instagram, Pinterest et blog.<\/span><\/li><li><span style=\"font-size: 16px; letter-spacing: 0.4px;\">R\u00e9daction de 3 articles de blog orient\u00e9s SEO et qui utilisent le copywriting et le storytelling.<\/span><\/li><li><span style=\"font-size: 16px; letter-spacing: 0.4px;\">Strat\u00e9gie SEO notori\u00e9t\u00e9 et\u00a0 business, harmonisation et diversit\u00e9 des publications par r\u00e9seau, th\u00e8mes et objectifs.<\/span><\/li><li>Coh\u00e9sion et harmonisation de la Bulle Social Media.<\/li><li>R\u00e8gles de r\u00e9utilisation et d\u00e9clinaison des contenus entre les diff\u00e9rents canaux digitaux.<\/li><li>Improvisation via des techniques telles que le newsjacking et le cross marketing.<\/li><li>Exemples de publications.<\/li><li>Do &amp; don&rsquo;t.<\/li><li>Charte Graphique light.<\/li><li>Coh\u00e9rence entre visuels et contenu textuel.<\/li><li>R\u00e9daction d&rsquo;un <i>\u00ab\u00a0\u00c0 propos\u00a0\u00bb<\/i> g\u00e9n\u00e9rique.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf1079c elementor-widget elementor-widget-heading\" data-id=\"bf1079c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">marketing de contenu et discours de marque dans la charte \u00e9ditoriale.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55e715e elementor-widget elementor-widget-text-editor\" data-id=\"55e715e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/www.commnjoy-communitymanager.fr\/le-discours-de-marque-pilier-de-la-strategie-digitale\/\" target=\"_blank\" rel=\"noopener\">Discours de marque<\/a>\u00a0: respect des codes, usages et bonnes pratiques de chaque r\u00e9seau.<\/li><li>Transparence et coh\u00e9rence refl\u00e9tant la Charte \u00e9ditoriale.<\/li><li>Pr\u00e9cision des hashtags utilis\u00e9s et de leur fr\u00e9quence par canal digital.<\/li><li>Optimisation SEO des publications et articles : mots-cl\u00e9 principaux, longue tra\u00eene, univers s\u00e9mantique, hi\u00e9rarchisation des contenus, images, balises alt, nombre de mots, liens internes \/ externes, balises meta et opengraph, liens dofollow.<\/li><li>Vari\u00e9t\u00e9 des formats.<\/li><li>montages photos, animations, vid\u00e9os type.<\/li><li>validation des performances SEO des contenus selon indicateurs d&rsquo;un ou plusieurs outils d\u00e9di\u00e9s.Dis<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4ba8acb elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"4ba8acb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-96b133d\" data-id=\"96b133d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3b2e45 elementor-widget elementor-widget-heading\" data-id=\"f3b2e45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Calendrier \u00c9ditorial : Mod\u00e8le de Planning sur 6 mois.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-803ff94 elementor-widget elementor-widget-text-editor\" data-id=\"803ff94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\u00a0Le mod\u00e8le de planning sur six mois du calendrier \u00e9ditorial comprend les \u00e9l\u00e9ments suivants :\u00a0<\/div><ul><li>Prise en compte des sp\u00e9cificit\u00e9s de chaque r\u00e9seau.<\/li><li>D\u00e9finition de la fr\u00e9quence des publications par rapport \u00e0 la cible.<\/li><li>D\u00e9finition des posts r\u00e9currents.<\/li><li>Transparence de la vie de la marque selon ses dates clefs.<\/li><li>Teasing, annonces, \u00e9v\u00e8nements et live report des \u00e9v\u00e8nements.<\/li><li>Th\u00e9matiques des posts et articles.<\/li><li>Mise en valeur des th\u00e9matiques.<\/li><li>Accroches et visuels.<\/li><li>Facilitation de la diff\u00e9renciation des supports digitaux.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0068fd7 elementor-widget elementor-widget-heading\" data-id=\"0068fd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Exemples d'animations pour les r\u00e9seaux sociaux Facebook et Instagram (Adobe Spark).<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7abbc5c elementor-widget elementor-widget-video\" data-id=\"7abbc5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/FxCJveEk9Tc&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe0dcd3 elementor-widget elementor-widget-video\" data-id=\"fe0dcd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/sODkgnIGohU&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9655684 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"9655684\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14cf6c4\" data-id=\"14cf6c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3acbc9 elementor-widget elementor-widget-heading\" data-id=\"f3acbc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Contactez-moi pour travailler ensemble<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf91155 elementor-widget elementor-widget-wp-widget-custom_html\" data-id=\"bf91155\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-custom_html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"textwidget custom-html-widget\">\r\nvar d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else 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L&rsquo;univers de la marque blune. blune Paris est une marque de v\u00eatements de qualit\u00e9\u00a0\u00e9co-responsable pour la m\u00e8re et la fille\u00a0ax\u00e9e sur le Poetic Design et le Mooding. Cr\u00e9\u00e9e en 2011 par deux amies, blune revisite les classiques de la mode en y ajoutant une touche de modernit\u00e9 et donne \u00e0 ses clientes un sentiment d&rsquo;appartenance \u00e0 une tribu. L&rsquo;univers est po\u00e9tique et graphique, parsem\u00e9 de r\u00e9f\u00e9rences aux ic\u00f4nes f\u00e9minines de la Pop Culture U.S et fran\u00e7aise et d&rsquo;usage de jeux de mots en franglais, des ann\u00e9es 50\u00a0 \u00e0 nos jours. Wonder Woman occupe une place de choix dans sa repr\u00e9sentation sur les v\u00eatements et accessoires, et toute une symbolique de la femme multiple, de l&#8217;empowerment, pour les m\u00e8res actives qui ne conc\u00e8dent pas sur leur f\u00e9minit\u00e9.\u00a0blune est une marque r\u00e9solument f\u00e9ministe et inclusive. La femme blune c\u00e9l\u00e8bre l&rsquo;\u00e9panouissement de toutes les femmes, qu&rsquo;elles soient m\u00e8res, amantes ou working girls. Les v\u00eatements participent \u00e0 l&rsquo;enjolivement de la vie. Ils mettent en sc\u00e8ne l&rsquo;amour et la force dans la douceur dans le quotidien de ses clientes. Yes, we blune ! Ma mission de community manager consiste \u00e0 d\u00e9finir la charte \u00e9ditoriale de la marque, son ton, la fr\u00e9quence des publications, les th\u00e8mes abord\u00e9s. Vous en trouvereles d\u00e9tails dans le paragraphe suivant. La Charte \u00c9ditoriale pour les r\u00e9seaux sociaux Facebook et Instagram et le site internet comprenant un blog. Strat\u00e9gie et r\u00e9daction de contenus Pitch de la marque. Fiche de Cadrage : missions, chiffres du march\u00e9, Personas, concurrence, SWOT, Audit de l&rsquo;\u00e9cosyst\u00e8me digital, plan de la Charte \u00e9ditoriale. R\u00e9partition des canaux digitaux. D\u00e9finition des Th\u00e8mes et sous-th\u00e8mes. Fr\u00e9quence, types, formats, ton, style r\u00e9dactionnel, r\u00e8gles de r\u00e9f\u00e9rencement naturel, mots clefs, diversit\u00e9, formats et hashtags des publications pour facebook, Instagram, Pinterest et blog. R\u00e9daction de 3 articles de blog orient\u00e9s SEO et qui utilisent le copywriting et le storytelling. Strat\u00e9gie SEO notori\u00e9t\u00e9 et\u00a0 business, harmonisation et diversit\u00e9 des publications par r\u00e9seau, th\u00e8mes et objectifs. Coh\u00e9sion et harmonisation de la Bulle Social Media. R\u00e8gles de r\u00e9utilisation et d\u00e9clinaison des contenus entre les diff\u00e9rents canaux digitaux. Improvisation via des techniques telles que le newsjacking et le cross marketing. Exemples de publications. Do &amp; don&rsquo;t. Charte Graphique light. Coh\u00e9rence entre visuels et contenu textuel. R\u00e9daction d&rsquo;un \u00ab\u00a0\u00c0 propos\u00a0\u00bb g\u00e9n\u00e9rique. marketing de contenu et discours de marque dans la charte \u00e9ditoriale. Discours de marque\u00a0: respect des codes, usages et bonnes pratiques de chaque r\u00e9seau. Transparence et coh\u00e9rence refl\u00e9tant la Charte \u00e9ditoriale. Pr\u00e9cision des hashtags utilis\u00e9s et de leur fr\u00e9quence par canal digital. Optimisation SEO des publications et articles : mots-cl\u00e9 principaux, longue tra\u00eene, univers s\u00e9mantique, hi\u00e9rarchisation des contenus, images, balises alt, nombre de mots, liens internes \/ externes, balises meta et opengraph, liens dofollow. Vari\u00e9t\u00e9 des formats. montages photos, animations, vid\u00e9os type. validation des performances SEO des contenus selon indicateurs d&rsquo;un ou plusieurs outils d\u00e9di\u00e9s.Dis Calendrier \u00c9ditorial : Mod\u00e8le de Planning sur 6 mois. \u00a0Le mod\u00e8le de planning sur six mois du calendrier \u00e9ditorial comprend les \u00e9l\u00e9ments suivants :\u00a0 Prise en compte des sp\u00e9cificit\u00e9s de chaque r\u00e9seau. D\u00e9finition de la fr\u00e9quence des publications par rapport \u00e0 la cible. D\u00e9finition des posts r\u00e9currents. Transparence de la vie de la marque selon ses dates clefs. Teasing, annonces, \u00e9v\u00e8nements et live report des \u00e9v\u00e8nements. Th\u00e9matiques des posts et articles. Mise en valeur des th\u00e9matiques. Accroches et visuels. Facilitation de la diff\u00e9renciation des supports digitaux. Exemples d&rsquo;animations pour les r\u00e9seaux sociaux Facebook et Instagram (Adobe Spark). https:\/\/youtu.be\/FxCJveEk9Tchttps:\/\/youtu.be\/sODkgnIGohU Contactez-moi pour travailler ensemble<\/p>","protected":false},"author":10,"featured_media":1263,"parent":1154,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-1515","page","type-page","status-publish","has-post-thumbnail","hentry","entry","has-media"],"yoast_head":"<!-- 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