{"id":1833,"date":"2020-12-17T15:10:13","date_gmt":"2020-12-17T13:10:13","guid":{"rendered":"https:\/\/www.commnjoy-communitymanager.fr\/?page_id=1833"},"modified":"2026-04-28T12:55:26","modified_gmt":"2026-04-28T10:55:26","slug":"portfolio-marketing-evenementiel-promotion","status":"publish","type":"page","link":"https:\/\/www.commnjoy-communitymanager.fr\/en\/portfolio-community-manager\/portfolio-marketing-evenementiel-promotion\/","title":{"rendered":"Marketing \u00c9v\u00e9nementiel"},"content":{"rendered":"\t\t
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Comm’n’joy Community Manager freelance<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Festival Francophone de la Webs\u00e9rie Fantastique.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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F\u00e9d\u00e9rer et \u00e9largir une communaut\u00e9 autour d'un \u00e9v\u00e8nement en faisant sa promotion sur Facebook et twitter aupr\u00e8s d'un public de mill\u00e9niaux.<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"community\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Pr\u00e9sentation du projet de communication \u00e9v\u00e8nementielle.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le Festival Francophone de la Webs\u00e9rie Fantastique (FFWF)<\/b> a 3 ans. Il se d\u00e9roule \u00e0 l’Alpes-d’Huez<\/strong> avec un public de mill\u00e9niaux. Il faut s’impr\u00e9gner de la Culture Geek<\/i> de cette g\u00e9n\u00e9ration : ultra connect\u00e9s, fin connaisseurs de YouTube, tous fans de science fiction. Les webs\u00e9ries mises en comp\u00e9tition regroupent tous leurs centres d’int\u00e9r\u00eat : l’inclusion, les jeux vid\u00e9os, et tous les genres de la S.F qu’il est n\u00e9cessaire de conna\u00eetre. Le ton des contenus doit respecter ces codes, surtout sur twitter dont les expressions tendances \u00e9voluent rapidement. L’audience consomme digitalement de tout, en tous formats, mais de pr\u00e9f\u00e9rence courts et \u00e0 tr\u00e8s grande vitesse.\u00a0<\/p>

L’objectif est de maintenir l’attention de la communaut\u00e9 \u00e0 son plus haut degr\u00e9 et d’user de tous les leviers d’animation des r\u00e9seaux sociaux avec humour, l\u00e9g\u00e8ret\u00e9 et r\u00e9f\u00e9rences au milieu. Il faut inciter largement \u00e0 l’interaction et f\u00e9d\u00e9rer cette communaut\u00e9 de passionn\u00e9s. Ils se connaissent ainsi que tous les intervenants du milieu. Ce sont des fans ou des r\u00e9alisateurs en herbe tr\u00e8s impliqu\u00e9s avec parfois un excellent niveau d’expertise sur le sujet. Ils d\u00e9cortiquent sans effort tous les m\u00e9canismes techniques du produit, il faut donc \u00eatre pr\u00e9cis et expert des webs\u00e9ries pr\u00e9sent\u00e9es au festival.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Fiche de Cadrage<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • \u00c9tude de march\u00e9,\u00a0<\/li>
  • Identification des personas,<\/li>
  • Benchmark (3 concurrents),<\/li>
  • Strat\u00e9gie Social Media.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Promotion \u00e9v\u00e8nementielle sur les r\u00e9seaux sociaux.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Animation et f\u00e9d\u00e9ration d'une communaut\u00e9 autour d'un \u00e9v\u00e8nement sur Facebook et twitter.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • Calendrier \u00c9ditorial,<\/li>
    • Compte twitter priv\u00e9 : cr\u00e9ation et animation sur 2 mois,<\/li>
    • Compte facebook priv\u00e9 : cr\u00e9ation et animation sur 2 mois,<\/li>
    • Compte YouTube priv\u00e9 : cr\u00e9ation d’un teaser, vid\u00e9os courtes et story-board,\u00a0\u00a0<\/li>
    • Charte de Mod\u00e9ration,<\/li>
    • Exemple de bad buzz avec propositions de r\u00e9ponses.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Exemples de vid\u00e9os teaser sur Adobe Premiere.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      Modernisation de la Charte Graphique et optimisation de l'identit\u00e9 visuelle.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Exemples de publications sur Facebook et twitter.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"community\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      Contactez-moi pour travailler ensemble<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      \r\nvar d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Comm’n’joy Community Manager freelance Festival Francophone de la Webs\u00e9rie Fantastique. F\u00e9d\u00e9rer et \u00e9largir une communaut\u00e9 autour d’un \u00e9v\u00e8nement en faisant sa promotion sur Facebook et twitter aupr\u00e8s d’un public de mill\u00e9niaux. Pr\u00e9sentation du projet de communication \u00e9v\u00e8nementielle. Le Festival Francophone de la Webs\u00e9rie Fantastique (FFWF) a 3 ans. Il se d\u00e9roule \u00e0 l’Alpes-d’Huez avec un public de mill\u00e9niaux. Il faut s’impr\u00e9gner de la Culture Geek de cette g\u00e9n\u00e9ration : ultra connect\u00e9s, fin connaisseurs de YouTube, tous fans de science fiction. Les webs\u00e9ries mises en comp\u00e9tition regroupent tous leurs centres d’int\u00e9r\u00eat : l’inclusion, les jeux vid\u00e9os, et tous les genres de la S.F qu’il est n\u00e9cessaire de conna\u00eetre. Le ton des contenus doit respecter ces codes, surtout sur twitter dont les expressions tendances \u00e9voluent rapidement. L’audience consomme digitalement de tout, en tous formats, mais de pr\u00e9f\u00e9rence courts et \u00e0 tr\u00e8s grande vitesse.\u00a0 L’objectif est de maintenir l’attention de la communaut\u00e9 \u00e0 son plus haut degr\u00e9 et d’user de tous les leviers d’animation des r\u00e9seaux sociaux avec humour, l\u00e9g\u00e8ret\u00e9 et r\u00e9f\u00e9rences au milieu. Il faut inciter largement \u00e0 l’interaction et f\u00e9d\u00e9rer cette communaut\u00e9 de passionn\u00e9s. Ils se connaissent ainsi que tous les intervenants du milieu. Ce sont des fans ou des r\u00e9alisateurs en herbe tr\u00e8s impliqu\u00e9s avec parfois un excellent niveau d’expertise sur le sujet. Ils d\u00e9cortiquent sans effort tous les m\u00e9canismes techniques du produit, il faut donc \u00eatre pr\u00e9cis et expert des webs\u00e9ries pr\u00e9sent\u00e9es au festival.\u00a0 Fiche de Cadrage \u00c9tude de march\u00e9,\u00a0 Identification des personas, Benchmark (3 concurrents), Strat\u00e9gie Social Media. Promotion \u00e9v\u00e8nementielle sur les r\u00e9seaux sociaux. Animation et f\u00e9d\u00e9ration d’une communaut\u00e9 autour d’un \u00e9v\u00e8nement sur Facebook et twitter. Calendrier \u00c9ditorial, Compte twitter priv\u00e9 : cr\u00e9ation et animation sur 2 mois, Compte facebook priv\u00e9 : cr\u00e9ation et animation sur 2 mois, Compte YouTube priv\u00e9 : cr\u00e9ation d’un teaser, vid\u00e9os courtes et story-board,\u00a0\u00a0 Charte de Mod\u00e9ration, Exemple de bad buzz avec propositions de r\u00e9ponses. Exemples de vid\u00e9os teaser sur Adobe Premiere. https:\/\/youtu.be\/NPGIO6Ax_gQhttps:\/\/youtu.be\/w7DYj5NeK3E Modernisation de la Charte Graphique et optimisation de l’identit\u00e9 visuelle. Exemples de publications sur Facebook et twitter. Contactez-moi pour travailler 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