{"id":4441,"date":"2021-06-01T18:10:22","date_gmt":"2021-06-01T16:10:22","guid":{"rendered":"https:\/\/www.commnjoy-communitymanager.fr\/?page_id=4441"},"modified":"2026-04-28T13:03:50","modified_gmt":"2026-04-28T11:03:50","slug":"portfolio-strategie-social-media-restauration","status":"publish","type":"page","link":"https:\/\/www.commnjoy-communitymanager.fr\/en\/portfolio-community-manager\/portfolio-strategie-social-media-restauration\/","title":{"rendered":"Jules & Shim – Strat\u00e9gie Social Media"},"content":{"rendered":"\t\t
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Comm’n’joy Community Manager freelance<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Jules & Shim
Le Pique nique Cor\u00e9en: Strat\u00e9gie social Media pour la restauration.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00c9laboration de la Strat\u00e9gie Social Media d'une enseigne de restauration.<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L'histoire de Jules & Shim, le pique nique cor\u00e9en.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ce projet de Strat\u00e9gie social Media pour la restauration, c’est l’histoire de Jules qui rencontre Shim en Cor\u00e9e. Lass\u00e9s des restaurants cor\u00e9ens traditionnels, ils ouvrent un premier restaurant de street food <\/b>(K-food<\/a>) <\/b>en 2012 \u00e0 Paris autour d’un plat \u00e0 la fois vari\u00e9 et \u00e9quilibr\u00e9 : le\u00a0bibimbap<\/a>. Il est abordable, d\u00e9clinable et \u00e0 consommer partout, gr\u00e2ce \u00e0 son packaging en origami qui sert de contenant. Le bibimbap est compos\u00e9 d’une base de riz, avec au choix, une viande, du poisson ou des crustac\u00e9s. Une version v\u00e9g\u00e9tarienne existe.\u00a0<\/p>

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Le persona est un actif d’une moyenne de 35 ans, cadre ou freelance, d’un niveau socio-\u00e9conomique sup\u00e9rieur. Il a besoin de consommer rapidement, partout et sainement. Le bibimbap\u00a0<\/span>Jules & Shim<\/a>\u00a0<\/b>est modernis\u00e9 avec le mariage d’une cuisine typiquement fran\u00e7aise et des ingr\u00e9dients frais au gr\u00e9 des saisons. Il se pr\u00e9sente comme \u00ab\u00a0fusion asiatique\u00a0\u00bb sur ses r\u00e9seaux sociaux (Facebook et Instagram). Il y a 4 restaurants \u00e0 Paris et une majorit\u00e9 des ventes se fait en livraison. L’enseigne n’a pas de Charte \u00c9ditoriale ni de Strat\u00e9gie Social Media et souhaite ouvrir 3 nouveaux restaurants \u00e0 Lyon, Marseille et Bordeaux avec un budget d\u00e9di\u00e9 \u00e0 la campagne d’influence pour le lancement. La concurrence est rude car d’autres cha\u00eenes ou restaurants d\u00e9di\u00e9s \u00e0 ce plat et\/ou \u00e0 la cuisine cor\u00e9enne ont une excellente r\u00e9putation. L’enjeu est de f\u00e9d\u00e9rer sa client\u00e8le fid\u00e8le autour d’une identit\u00e9 qui n’est pas clairement d\u00e9finie. Dans un second temps, il faut le diff\u00e9rencier de sa concurrence.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La strat\u00e9gie Social Media de Jules & Shim.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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analyse comparative de la concuRrence. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • Identification de 5 concurrents directs d’apr\u00e8s la d\u00e9finition des mots clefs cibles de recherche.<\/li>
  • Benchmark chiffr\u00e9 (\u00e9cosyst\u00e8me social media, \u00e9tude fonctionnelle, ergonomie et scores d’audience et d’e-notori\u00e9t\u00e9).<\/li>
  • Segmentation des concurrents selon 3 cat\u00e9gories d’identification par mot-cl\u00e9s.<\/li>
  • Analyse des points forts et des points faibles des strat\u00e9gies digitales de chaque concurrent<\/li>
  • Audit de la Strat\u00e9gie du client.<\/li>
  • Synth\u00e8se et recommandations.<\/li>
  • Traduction des objectifs en S.M.A.R.T et d\u00e9finition en KPIS selon les objectifs de e-notori\u00e9t\u00e9 fix\u00e9s au niveau national et par canal digital.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    STRAT\u00c9GIE SOCIAL MEDIA multicanale.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • D\u00e9finition et analyse des personas selon leurs attentes en restauration.<\/li>\n
    • D\u00e9finition de la ligne \u00e9ditoriale incluant le ton et l’univers iconographique de la marque.<\/li>\n
    • Identification des influenceurs du secteur et d\u00e9finition d’une campagne d’influence dans le cadre du d\u00e9ploiement de 4 nouveaux restaurants.<\/li>\n
    • \u00c9laboration du plan d’action budg\u00e9t\u00e9 sur 6 mois d’apr\u00e8s une enveloppe fixe d\u00e9finie, sur 4 canaux digitaux (Facebook, Instagram, site internet et plateformes d’avis).<\/li>\n
    • Cr\u00e9ation du calendrier de mise en place et suivi des actions et des KPIs fix\u00e9s par t\u00e2che.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      Contactez-moi pour travailler ensemble<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      \r\nvar d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Comm’n’joy Community Manager freelance Jules & ShimLe Pique nique Cor\u00e9en: Strat\u00e9gie social Media pour la restauration. \u00c9laboration de la Strat\u00e9gie Social Media d’une enseigne de restauration. L’histoire de Jules & Shim, le pique nique cor\u00e9en. Ce projet de Strat\u00e9gie social Media pour la restauration, c’est l’histoire de Jules qui rencontre Shim en Cor\u00e9e. Lass\u00e9s des restaurants cor\u00e9ens traditionnels, ils ouvrent un premier restaurant de street food (K-food) en 2012 \u00e0 Paris autour d’un plat \u00e0 la fois vari\u00e9 et \u00e9quilibr\u00e9 : le\u00a0bibimbap. Il est abordable, d\u00e9clinable et \u00e0 consommer partout, gr\u00e2ce \u00e0 son packaging en origami qui sert de contenant. Le bibimbap est compos\u00e9 d’une base de riz, avec au choix, une viande, du poisson ou des crustac\u00e9s. Une version v\u00e9g\u00e9tarienne existe.\u00a0 \u00a0 Le persona est un actif d’une moyenne de 35 ans, cadre ou freelance, d’un niveau socio-\u00e9conomique sup\u00e9rieur. Il a besoin de consommer rapidement, partout et sainement. Le bibimbap\u00a0Jules & Shim\u00a0est modernis\u00e9 avec le mariage d’une cuisine typiquement fran\u00e7aise et des ingr\u00e9dients frais au gr\u00e9 des saisons. Il se pr\u00e9sente comme \u00ab\u00a0fusion asiatique\u00a0\u00bb sur ses r\u00e9seaux sociaux (Facebook et Instagram). Il y a 4 restaurants \u00e0 Paris et une majorit\u00e9 des ventes se fait en livraison. L’enseigne n’a pas de Charte \u00c9ditoriale ni de Strat\u00e9gie Social Media et souhaite ouvrir 3 nouveaux restaurants \u00e0 Lyon, Marseille et Bordeaux avec un budget d\u00e9di\u00e9 \u00e0 la campagne d’influence pour le lancement. La concurrence est rude car d’autres cha\u00eenes ou restaurants d\u00e9di\u00e9s \u00e0 ce plat et\/ou \u00e0 la cuisine cor\u00e9enne ont une excellente r\u00e9putation. L’enjeu est de f\u00e9d\u00e9rer sa client\u00e8le fid\u00e8le autour d’une identit\u00e9 qui n’est pas clairement d\u00e9finie. Dans un second temps, il faut le diff\u00e9rencier de sa concurrence.\u00a0 La strat\u00e9gie Social Media de Jules & Shim. analyse comparative de la concuRrence. Identification de 5 concurrents directs d’apr\u00e8s la d\u00e9finition des mots clefs cibles de recherche. Benchmark chiffr\u00e9 (\u00e9cosyst\u00e8me social media, \u00e9tude fonctionnelle, ergonomie et scores d’audience et d’e-notori\u00e9t\u00e9). Segmentation des concurrents selon 3 cat\u00e9gories d’identification par mot-cl\u00e9s. Analyse des points forts et des points faibles des strat\u00e9gies digitales de chaque concurrent Audit de la Strat\u00e9gie du client. Synth\u00e8se et recommandations. Traduction des objectifs en S.M.A.R.T et d\u00e9finition en KPIS selon les objectifs de e-notori\u00e9t\u00e9 fix\u00e9s au niveau national et par canal digital. STRAT\u00c9GIE SOCIAL MEDIA multicanale. D\u00e9finition et analyse des personas selon leurs attentes en restauration. D\u00e9finition de la ligne \u00e9ditoriale incluant le ton et l’univers iconographique de la marque. Identification des influenceurs du secteur et d\u00e9finition d’une campagne d’influence dans le cadre du d\u00e9ploiement de 4 nouveaux restaurants. \u00c9laboration du plan d’action budg\u00e9t\u00e9 sur 6 mois d’apr\u00e8s une enveloppe fixe d\u00e9finie, sur 4 canaux digitaux (Facebook, Instagram, site internet et plateformes d’avis). Cr\u00e9ation du calendrier de mise en place et suivi des actions et des KPIs fix\u00e9s par t\u00e2che. Contactez-moi pour travailler ensemble<\/p>","protected":false},"author":10,"featured_media":4451,"parent":1154,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_crdt_document":"","content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-4441","page","type-page","status-publish","has-post-thumbnail","hentry","entry","has-media"],"yoast_head":"\nComm'n'joy Community Manager freelance | Restauration<\/title>\n<meta name=\"description\" content=\"\u00c9laboration d'une Strat\u00e9gie Social media pour la restauration avec un plan sur 6 mois pour le lancement de 3 nouveaux restaurants.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commnjoy-communitymanager.fr\/en\/portfolio-community-manager\/portfolio-strategie-social-media-restauration\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comm'n'joy Community Manager Freelance | Strat\u00e9gie Social Media\" \/>\n<meta property=\"og:description\" content=\"Cr\u00e9ez une strat\u00e9gie Social Media efficace pour vous d\u00e9marquer de la concurrence dans le secteur de la restauration : Faites appel \u00e0 un Community Manager !\" \/>\n<meta property=\"og:url\" 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