{"id":4532,"date":"2021-06-04T19:58:05","date_gmt":"2021-06-04T17:58:05","guid":{"rendered":"https:\/\/www.commnjoy-communitymanager.fr\/?page_id=4532"},"modified":"2024-12-09T12:48:29","modified_gmt":"2024-12-09T10:48:29","slug":"campagne-marketing-influence","status":"publish","type":"page","link":"https:\/\/www.commnjoy-communitymanager.fr\/en\/campagne-marketing-influence\/","title":{"rendered":"Campagne marketing d’influence"},"content":{"rendered":"
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Comm’n’joy Community Manager freelance<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Campagne marketing d'Influence.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Campagne d'Influence marketing, audit de Strat\u00e9gie pour une marque de chaussures de luxe.<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La campagne d'influence d'une marque de luxe : e-notori\u00e9t\u00e9. <\/span><\/span>
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Il s’agit d’augmenter la notori\u00e9t\u00e9 et la visibilit\u00e9 d’une marque de chaussures de luxe faites main par des artisans de plus de 30 d’exp\u00e9rience, d’abord \u00e0 Paris, puis en France, par le biais de la campagne d’influence.\u00a0<\/p>

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Certains mod\u00e8les de la collection permanente, plus accessibles que les grands noms de la Haute Couture sont en mesure de concurrencer des marques proposant des \u00ab\u00a0it-shoes\u00a0\u00bb. La marque, peu connue en France, dispose de nombreux atouts \u00e0 cet effet. Chaque paire de chaussure est unique et con\u00e7ue avec un savoir faire de tradition. Le cuir est de haute qualit\u00e9. Le mod\u00e8le choisi peut se d\u00e9cliner : choix du talon, du cuir et de la largeur, demies-pointures, etc. Il est possible de personnaliser enti\u00e8rement certains mod\u00e8les. Les chaussures sont de meilleure qualit\u00e9 que celles de nombreuses maisons. Les mat\u00e9riaux sont \u00e9thiques et \u00e0 un prix bien inf\u00e9rieur que celui de la concurrence directe. La production est en circuit court, les ventes se font uniquement par internet et quelques points de ventes ou lors d’\u00e9v\u00e8nements g\u00e9n\u00e9ralement en lien avec la musique rock.<\/span><\/p>

Apr\u00e8s avec identifi\u00e9 5 concurrents directs avec un benchmark chiffr\u00e9 et effectu\u00e9 une veille sur 6 mois, j’ai pu identifier tous les leviers de promotion pour faire conna\u00eetre la marque en choisissant une strat\u00e9gie qui allie pr\u00e9sentation \u00e9v\u00e9nementielle et campagne d’influence. Elle s’articule sur 6 mois et il est possible de la reproduire avec d’autres influenceurs par la suite. e ROI \u00e0 l’issue est estim\u00e9 \u00e0 10% dans le premier trimestre avec un objectif atteignable a minima de 20 % sur 6 mois et plus.\u00a0<\/p>

Note : Il s’agit d’un travail en cours. Pour des raisons de confidentialit\u00e9, la marque ne peut \u00eatre cit\u00e9e. Les images de la page sont donc purement illustratives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Analyse de la concurrence<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • Identification de 5 concurrents directs sur les crit\u00e8res de prix, de conception et fabrication, de design et de notori\u00e9t\u00e9,<\/li>
  • benchmark Digital chiffr\u00e9 des concurrents,\u00a0\u00a0<\/li>
  • veille concurrentielle & informationnelle sur 6 mois,<\/li>
  • audit de la marque, conclusions et d\u00e9finition des axes d’am\u00e9lioration.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Campagne d'Influence sur 6 mois pour une marque de chaussures de luxe.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • Identification de 3 influenceurs selon leurs crit\u00e8res de notori\u00e9t\u00e9, personas de la marque, valeurs communes,<\/li>
    • veille strat\u00e9gique des influenceurs sur 6 mois,<\/li>
    • d\u00e9finition de la Strat\u00e9gie d’Influence,<\/li>
    • estimation ROE \/ ROI \u00e0 la suite campagne,<\/li>
    • plan d’Action budg\u00e9t\u00e9 et calendrier.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Comm’n’joy Community Manager freelance Campagne marketing d’Influence. Campagne d’Influence marketing, audit de Strat\u00e9gie pour une marque de chaussures de luxe. La campagne d’influence d’une marque de luxe : e-notori\u00e9t\u00e9. Il s’agit d’augmenter la notori\u00e9t\u00e9 et la visibilit\u00e9 d’une marque de chaussures de luxe faites main par des artisans de plus de 30 d’exp\u00e9rience, d’abord \u00e0 Paris, puis en France, par le biais de la campagne d’influence.\u00a0 \u00a0 Certains mod\u00e8les de la collection permanente, plus accessibles que les grands noms de la Haute Couture sont en mesure de concurrencer des marques proposant des \u00ab\u00a0it-shoes\u00a0\u00bb. La marque, peu connue en France, dispose de nombreux atouts \u00e0 cet effet. Chaque paire de chaussure est unique et con\u00e7ue avec un savoir faire de tradition. Le cuir est de haute qualit\u00e9. Le mod\u00e8le choisi peut se d\u00e9cliner : choix du talon, du cuir et de la largeur, demies-pointures, etc. Il est possible de personnaliser enti\u00e8rement certains mod\u00e8les. Les chaussures sont de meilleure qualit\u00e9 que celles de nombreuses maisons. Les mat\u00e9riaux sont \u00e9thiques et \u00e0 un prix bien inf\u00e9rieur que celui de la concurrence directe. La production est en circuit court, les ventes se font uniquement par internet et quelques points de ventes ou lors d’\u00e9v\u00e8nements g\u00e9n\u00e9ralement en lien avec la musique rock. Apr\u00e8s avec identifi\u00e9 5 concurrents directs avec un benchmark chiffr\u00e9 et effectu\u00e9 une veille sur 6 mois, j’ai pu identifier tous les leviers de promotion pour faire conna\u00eetre la marque en choisissant une strat\u00e9gie qui allie pr\u00e9sentation \u00e9v\u00e9nementielle et campagne d’influence. Elle s’articule sur 6 mois et il est possible de la reproduire avec d’autres influenceurs par la suite. e ROI \u00e0 l’issue est estim\u00e9 \u00e0 10% dans le premier trimestre avec un objectif atteignable a minima de 20 % sur 6 mois et plus.\u00a0 Note : Il s’agit d’un travail en cours. Pour des raisons de confidentialit\u00e9, la marque ne peut \u00eatre cit\u00e9e. Les images de la page sont donc purement illustratives. Analyse de la concurrence Identification de 5 concurrents directs sur les crit\u00e8res de prix, de conception et fabrication, de design et de notori\u00e9t\u00e9, benchmark Digital chiffr\u00e9 des concurrents,\u00a0\u00a0 veille concurrentielle & informationnelle sur 6 mois, audit de la marque, conclusions et d\u00e9finition des axes d’am\u00e9lioration. Campagne d’Influence sur 6 mois pour une marque de chaussures de luxe. Identification de 3 influenceurs selon leurs crit\u00e8res de notori\u00e9t\u00e9, personas de la marque, valeurs communes, veille strat\u00e9gique des influenceurs sur 6 mois, d\u00e9finition de la Strat\u00e9gie d’Influence, estimation ROE \/ ROI \u00e0 la suite campagne, plan d’Action budg\u00e9t\u00e9 et calendrier.<\/p>","protected":false},"author":10,"featured_media":4401,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-4532","page","type-page","status-publish","has-post-thumbnail","hentry","entry","has-media"],"yoast_head":"\nComm'n'joy Community Manager | campagne marketing d'influence<\/title>\n<meta name=\"description\" content=\"La campagne marketing d'influence est un top vecteur de notori\u00e9t\u00e9 pour les marques. 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