{"id":6438,"date":"2026-03-09T17:16:49","date_gmt":"2026-03-09T15:16:49","guid":{"rendered":"https:\/\/www.commnjoy-communitymanager.fr\/?page_id=6438"},"modified":"2026-03-24T12:48:58","modified_gmt":"2026-03-24T10:48:58","slug":"la-reverie-chr-strategie-social-media","status":"publish","type":"page","link":"https:\/\/www.commnjoy-communitymanager.fr\/en\/portfolio-community-manager\/la-reverie-chr-strategie-social-media\/","title":{"rendered":"La R\u00eaverie HCR &#8211; Strat\u00e9gie Social Media"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"6438\" class=\"elementor elementor-6438\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7758032 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"7758032\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a4864e\" data-id=\"6a4864e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7770b9 elementor-widget elementor-widget-text-editor\" data-id=\"d7770b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comm&rsquo;n&rsquo;joy Social Media Strategist freelance<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c335e8f hero-title elementor-widget elementor-widget-heading\" data-id=\"c335e8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La R\u00eaverie Bastille<br> Refonte strat\u00e9gique, redressement des performances et SEO local.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9de227a elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"9de227a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c87957\" data-id=\"7c87957\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e098d80 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e098d80\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\"><a href=\"https:\/\/www.commnjoy-communitymanager.fr\/en\/projets-community-management\/\">Strat\u00e9gie de redressement des performances social Media d'un compte Instagram dans le secteur de la Restauration.<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e34f5ef elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"e34f5ef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5039a0a\" data-id=\"5039a0a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ca3945 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"9ca3945\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/02\/la-reverie-2026-02-23T154046.776.png?resize=300%2C300&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail wp-image-6441\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/02\/la-reverie-2026-02-23T154046.776.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/02\/la-reverie-2026-02-23T154046.776.png?resize=600%2C600&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/02\/la-reverie-2026-02-23T154046.776.png?zoom=3&amp;resize=300%2C300&amp;ssl=1 900w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9ea550a\" data-id=\"9ea550a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbf4a99 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"cbf4a99\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/02\/la-reverie-2026-02-23T154446.868.png?resize=300%2C300&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail wp-image-6442\" alt=\"shooting pour les cocktails cr\u00e9ations de La R\u00eaverie Paris Bastille, cr\u00e9dit photo commnjoy social media\" srcset=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/02\/la-reverie-2026-02-23T154446.868.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/02\/la-reverie-2026-02-23T154446.868.png?resize=600%2C600&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/02\/la-reverie-2026-02-23T154446.868.png?zoom=3&amp;resize=300%2C300&amp;ssl=1 900w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9615c38\" data-id=\"9615c38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f2fb0c elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3f2fb0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/commjoy-communitymanger-restaurant.png?resize=300%2C300&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail wp-image-6552\" alt=\"photos clients de la r\u00eaverie restaurant pour Instgram post portfolio community manager commnjoy social media\" srcset=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/commjoy-communitymanger-restaurant.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/commjoy-communitymanger-restaurant.png?w=250&amp;ssl=1 250w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">cr\u00e9dit photos commnjoy social media<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6354819 elementor-widget elementor-widget-heading\" data-id=\"6354819\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">Contexte social media et audit de positionnement.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c1f400 elementor-widget elementor-widget-text-editor\" data-id=\"5c1f400\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><em>Note : la direction artistique et la strat\u00e9gie de croissance pr\u00e9sent\u00e9e ici pour les comptes sociaux Facebook, Instagram, TiktTok et Google Posts ont \u00e9t\u00e9 pilot\u00e9s jusqu&rsquo;au 7 mars 2026. Les contenus publi\u00e9s apr\u00e8s cette date ne rel\u00e8vent plus de ma responsabilit\u00e9 \u00e9ditoriale ni de mes standards de production.\u00a0<\/em><\/h5><p>J&rsquo;ai \u00e9t\u00e9 contact\u00e9e au printemps 2025 par l&rsquo;un des g\u00e9rants de La R\u00eaverie, restaurant-club 16h-5h 7J\/7, situ\u00e9 rue de la Roquette \u00e0 Paris 11e, quartier Bastille. La strat\u00e9gie social media (<a href=\"https:\/\/www.instagram.com\/lareverie_paris\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, <a href=\"https:\/\/www.facebook.com\/lareverieparis\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a href=\"https:\/\/www.tiktok.com\/@lareverie_paris\" target=\"_blank\" rel=\"noopener\">TikTok<\/a> et la fiche Google Business) \u00e9tait originellement g\u00e9r\u00e9e par l&rsquo;agence <a href=\"https:\/\/www.bmbd.fr\/\" target=\"_blank\" rel=\"noopener\">BMBD<\/a> qui a \u00e9galement cr\u00e9\u00e9 et mis \u00e0 jour le\u00a0<a href=\"https:\/\/lareverie-paris.com\/\" target=\"_blank\" rel=\"noopener\">site internet du restaurant<\/a>. Puis, une nouvelle agence a g\u00e9r\u00e9 les r\u00e9seaux sociaux de mars \u00e0 juillet. Le compte Instagram comptait 19K abonn\u00e9s, mais pr\u00e9sentait une baisse significative des performances. 66% de la diffusion sur Meta Business \u00e9tait soutenue par la sponsorisation.\u00a0<\/p><p>L&rsquo;offre du restaurant repose sur un mod\u00e8le hybride :<\/p><ul><li>assiettes \u00e0 partager, avec cuisine en continu jusqu&rsquo;\u00e0 4h a.m,<\/li><li>carte cocktails (+ 30 recettes, cr\u00e9ations, classiques et Spritz)<\/li><li>privatisations de 21 \u00e0 200 personnes,<\/li><li>brunch (peu valoris\u00e9)<\/li><li>DJ sets tous les weekends\u00a0 et veilles de jours f\u00e9ri\u00e9s<\/li><li>\u00e9v\u00e8nements phares (foot, Halloween, R\u00e9veillon et divers),<\/li><li>d\u00e9cor premium et cadre : grand arbre lumineux central \u00e9clairage LED multicolore, un \u00e9tage, deux terrasses, d\u00e9cor floral et design int\u00e9rieur, deux grandes salles de privatisations et plusieurs espaces grandes tables.<\/li><\/ul><p>Enjeux identifi\u00e9s :<\/p><ul><li>forte d\u00e9pendance aux Ads,<\/li><li>d\u00e9corr\u00e9lation entre l&rsquo;exp\u00e9rience in situ (ambiance, densit\u00e9) et le contenu publi\u00e9,\u00a0<\/li><li>sous-exploitation du potentiel vid\u00e9o immersif (Reels, UGC, Stories),<\/li><li>absence de mise en avant du brunch,<\/li><li>Opportunit\u00e9 SEO local via google Business.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b7ec6a elementor-widget elementor-widget-heading\" data-id=\"6b7ec6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">P\u00c9RIM\u00c8TRE DE MISSION : PILOTAGE MULTICANAL ET STRAT\u00c9GIE SOCIAL MEDIA SECTEUR FOOD.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f5f26f elementor-widget elementor-widget-heading\" data-id=\"3f5f26f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">STRAT\u00c9GIE SOCIAL MEDIA multicanale.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b29081a elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"b29081a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6e61692\" data-id=\"6e61692\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b22a32 elementor-widget elementor-widget-heading\" data-id=\"1b22a32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">AVANT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d748d78 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"d748d78\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"2560\" src=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/feeddavantreverie2-scaled.jpg?fit=1152%2C2560&amp;ssl=1\" class=\"attachment-full size-full wp-image-6513\" alt=\"feed gestion agence restauration avant redressement strat\u00e9gie digitale commnjoy social media\" srcset=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/feeddavantreverie2-scaled.jpg?w=1152&amp;ssl=1 1152w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/feeddavantreverie2-scaled.jpg?resize=270%2C600&amp;ssl=1 270w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/feeddavantreverie2-scaled.jpg?resize=900%2C2000&amp;ssl=1 900w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/feeddavantreverie2-scaled.jpg?resize=768%2C1707&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/feeddavantreverie2-scaled.jpg?resize=691%2C1536&amp;ssl=1 691w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/feeddavantreverie2-scaled.jpg?resize=921%2C2048&amp;ssl=1 921w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/feeddavantreverie2-scaled.jpg?resize=5%2C12&amp;ssl=1 5w\" sizes=\"(max-width: 1152px) 100vw, 1152px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f226770\" data-id=\"f226770\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-089b377 elementor-widget elementor-widget-heading\" data-id=\"089b377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">APR\u00c8S<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98c974f elementor-invisible elementor-widget elementor-widget-image\" data-id=\"98c974f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"2560\" src=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/reveriefeed8-scaled.jpg?fit=1152%2C2560&amp;ssl=1\" class=\"attachment-full size-full wp-image-6511\" alt=\"feed Instagram La R\u00eaverie restaurant APR\u00c8S strat\u00e9gie digitale commjoy socil media\" srcset=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/reveriefeed8-scaled.jpg?w=1152&amp;ssl=1 1152w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/reveriefeed8-scaled.jpg?resize=270%2C600&amp;ssl=1 270w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/reveriefeed8-scaled.jpg?resize=900%2C2000&amp;ssl=1 900w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/reveriefeed8-scaled.jpg?resize=768%2C1707&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/reveriefeed8-scaled.jpg?resize=691%2C1536&amp;ssl=1 691w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/reveriefeed8-scaled.jpg?resize=921%2C2048&amp;ssl=1 921w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/reveriefeed8-scaled.jpg?resize=5%2C12&amp;ssl=1 5w\" sizes=\"(max-width: 1152px) 100vw, 1152px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-69650b8\" data-id=\"69650b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32c1e41 elementor-widget elementor-widget-heading\" data-id=\"32c1e41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">VUES 90 JOURS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d5e52b elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2d5e52b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"2560\" src=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/reverie90derniersjours-scaled.jpg?fit=1152%2C2560&amp;ssl=1\" class=\"attachment-full size-full wp-image-6512\" alt=\"kpi 90 derniers jours portfolio commnjoy redressement r\u00e9seaux sociaux instgram strat\u00e9gie social media\" srcset=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/reverie90derniersjours-scaled.jpg?w=1152&amp;ssl=1 1152w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/reverie90derniersjours-scaled.jpg?resize=270%2C600&amp;ssl=1 270w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/reverie90derniersjours-scaled.jpg?resize=900%2C2000&amp;ssl=1 900w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/reverie90derniersjours-scaled.jpg?resize=768%2C1707&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/reverie90derniersjours-scaled.jpg?resize=691%2C1536&amp;ssl=1 691w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/reverie90derniersjours-scaled.jpg?resize=921%2C2048&amp;ssl=1 921w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/reverie90derniersjours-scaled.jpg?resize=5%2C12&amp;ssl=1 5w\" sizes=\"(max-width: 1152px) 100vw, 1152px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d34eaa elementor-widget elementor-widget-text-editor\" data-id=\"4d34eaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Apr\u00e8s un audit rapide de la situation et du positionnement de La R\u00eaverie (audience principale 25-34 ans et client\u00e8le jeune et CSP +, touristes et \u00ab tout venant \u00bb rue de la Roquette), j&rsquo;ai assur\u00e9 le pilotage complet de la strat\u00e9gie social media principalement centr\u00e9e sur Instagram, puis Facebook et TikTok pour la visibilit\u00e9, avec une refonte compl\u00e8te et prioritaire de la Fiche Google Business.<\/p><p>Ma mission couvrait :\u00a0<\/p><h4>REFONTE DE LA LIGNE \u00c9DITORIALE\u00a0 :<\/h4><ul><li>R\u00e9\u00e9quilibrage organique vs sponsorisation.<\/li><li>Structuration du calendrier \u00e9ditorial.<\/li><li>Mise en coh\u00e9rence avec l&rsquo;offre r\u00e9elle du lieu (food, cocktails, privatisations, DJ sets, acquisition via events).<\/li><\/ul><h4>PRODUCTION ET CR\u00c9ATION DE CONTENUS POUR LES R\u00c9SEAUX SOCIAUX :<\/h4><ul><li>Organisation et r\u00e9alisation des shooting food et cocktails.<\/li><li>Captations photo et vid\u00e9os en conditions r\u00e9elles (photo reportage) sur les soir\u00e9es, DJ sets, service, coulisses cuisine, pour le feed Instagram et d\u00e9clinaisons Facebook et TikTok.<\/li><li>R\u00e9daction contenu texte orient\u00e9 social-selling et storytelling, en SEO adapt\u00e9 aux canaux digitaux.<\/li><li>Montages courts Reels, stories, Instagram \/ Tiktok.<\/li><\/ul><h4>ACTIVATION ET SOCIAL SELLING \u00c9V\u00c8NEMENTIEL :<\/h4><ul><li>Conception de campagnes de conversion pour les temps forts (Halloween, R\u00e9veillon nouvel an, soir\u00e9es partenaires, finales de comp\u00e9titions, etc.)<\/li><li>Mise en place de tunnels organiques et sponsorisation ultra cibl\u00e9e.<\/li><li>Storytelling immersif pour d\u00e9clencher la r\u00e9servation.<\/li><li>Utilisation combin\u00e9e Stories, Reels, carrousels, Google Posts et Events Facebook).<\/li><li>Optimisation du budget media pour maximiser le taux de remplissage.<\/li><\/ul><p>OPTIMISATION GOOGLE BUSINESS ET SEO LOCAL :<\/p><ul><li>Refonte et mise \u00e0 niveau de la fiche \u00e9tablissement sur Google.<\/li><li>Optimisation visuelle et SEO local.<\/li><li>Mise \u00e0 jour et optimisation des menus.<\/li><li>R\u00e9ponse strat\u00e9gique aux avis clients n\u00e9gatifs.<\/li><li>Strat\u00e9gie crois\u00e9e Social Media \/ Google Business orient\u00e9e acquisition locale (positionnement Maps, clics vers l&rsquo;adresse, recherche d&rsquo;itin\u00e9raires, trafic sur place et r\u00e9servations, privatisations, etc.).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee197b elementor-widget elementor-widget-image\" data-id=\"1ee197b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"997\" height=\"913\" src=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/kpisreverieseptembre.png?fit=997%2C913&amp;ssl=1\" class=\"attachment-large size-large wp-image-6610\" alt=\"redressement performances r\u00e9seaux sociaux restaurant commnjoy social media\" srcset=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/kpisreverieseptembre.png?w=997&amp;ssl=1 997w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/kpisreverieseptembre.png?resize=600%2C549&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/kpisreverieseptembre.png?resize=768%2C703&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/kpisreverieseptembre.png?resize=13%2C12&amp;ssl=1 13w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Phase de redressement des performances du compte Instagram \u00e0 J+45 de la refonte.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb4dbcc elementor-widget elementor-widget-heading\" data-id=\"bb4dbcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PILOTAGE DE LA PERFORMANCE ET OPTIMISATION DES CONVERSIONS.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec0bb89 elementor-widget elementor-widget-text-editor\" data-id=\"ec0bb89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Suivi du trafic vers le site depuis Instagram, Google et Facebook.<\/li><li>Redirection et analyse des clics vers les pages cl\u00e9s (menus, cocktails, r\u00e9servations, privatisations).<\/li><li>Optimisation des liens strat\u00e9giques (bio, Stories, posts, Google posts).<\/li><li>Suivi des interactions : itin\u00e9raires, clics sur les liens, remplissage \u00e9v\u00e8nements.<\/li><li>Ajustements \u00e9ditoriaux bas\u00e9s sur les donn\u00e9es de performances.\u00a0<\/li><\/ul><div>Objectif : transformer la visibilit\u00e9 social media en trafic qualifi\u00e9 et r\u00e9servations et privatisations.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d077423 elementor-widget elementor-widget-heading\" data-id=\"d077423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00c9SULTATS OBTENUS ET IMPACT BUSINESS SOCIAL MEDIA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd226ba elementor-widget elementor-widget-text-editor\" data-id=\"fd226ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>1. EXPLOSION DE LA VISIBILIT\u00c9 ORGANIQUE vs SPONSORISATION<\/h4><ul><li><strong>R\u00e9\u00e9quilibrage du mix media<\/strong> : passage d&rsquo;une d\u00e9pendance publicitaire de 66% \u00e0 une croissance majoritairement organique.\u00a0<\/li><li><strong>Port\u00e9e (Reach)<\/strong> : augmentation de + 115% de la visibilit\u00e9 globale d\u00e8s le premier trimestre.<\/li><li><strong>Domination algorithmique<\/strong> : plus de 894K vues cumul\u00e9es dont 72% aupr\u00e8s de non-followers.\u00a0<\/li><li><strong>Ind\u00e9pendance publicitaire.<\/strong><\/li><\/ul><h4>2. ENGAGEMENT ET ADH\u00c9SION\u00a0 \u00c0 LA MARQUE.<\/h4><ul><li><strong>Score d&rsquo;interaction<\/strong> : hausse massive de +165%. L&rsquo;audience ne se contente plus de regarder et devient ambassadrice du lieu.<\/li><li><strong>Viralit\u00e9 ma\u00eetris\u00e9e<\/strong> : le contenu est diffus\u00e9 en moyenne <strong>47 fois plus que la base d&rsquo;abonn\u00e9s existante<\/strong>; brisant le plafond de verre habituel du secteur de la restauration. Ce chiffre semble vertigineux, pourtant il est la preuve d&rsquo;un mod\u00e8le que\u00a0 j&rsquo;ai pu appliquer pour l&rsquo;autre enseigne des m\u00eames g\u00e9rants, dans le cadre, cette fois, du lancement d&rsquo;un nouveau restaurant sur 3 niveaux : R\u00eava, au c\u0153ur du quartier BnF \u00e0 Paris 13.<\/li><\/ul><h4>\u00a03. CONVERSION ET DRIVE-TO-STORE.<\/h4><ul><li>Funnel de vente Instagram : +77,5% des clics sur les liens de r\u00e9servations, privatisations et menus. Pr\u00e8s de 1000 prospects qualifi\u00e9s ont \u00e9t\u00e9 redirig\u00e9s directement vers le module de r\u00e9servation via les r\u00e9seaux sociaux d\u00e8s le premier trimestre de la refonte.<\/li><li>Performance \u00e9v\u00e9nementielle : Sold-out organique sur des temps forts : Halloween, R\u00e9veillon, finales sportives (CAN) gr\u00e2ce \u00e0 une strat\u00e9gie de storytelling, avec un ciblage Ads tr\u00e8s pr\u00e9cis (micro budget de 40\u20ac mensuel) et SEO.<\/li><li><b>Passage de la place 33 au top 3 Google <\/b>(durant la p\u00e9riode) sur des requ\u00eates cl\u00e9s : \u00ab restaurant bastille \u00bb, \u00ab cocktails bastille \u00bb, \u00abprivatisation bastille \u00bb gr\u00e2ce aux techniques du SEO et l&rsquo;alimentation en images et vid\u00e9os r\u00e9guli\u00e8res sur la fiche Google Business.<\/li><\/ul><div>\u00a0<\/div><div>\u00a0On voit clairement ci-dessous la couverture g\u00e9n\u00e9r\u00e9e par les Ads diminuer au profit d&rsquo;une audience plus qualifi\u00e9e en organique.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96eb509 elementor-widget elementor-widget-image\" data-id=\"96eb509\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"701\" src=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/kpis18juillet31decreverie-scaled.png?fit=1200%2C701&amp;ssl=1\" class=\"attachment-large size-large wp-image-6500\" alt=\"r\u00e9sultats Kpis Food La R\u00eaverie septembre -d\u00e9cembre 2025 donn\u00e9es Meta portfolio social media manager\" srcset=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/kpis18juillet31decreverie-scaled.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/kpis18juillet31decreverie-scaled.png?resize=600%2C351&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/kpis18juillet31decreverie-scaled.png?resize=2000%2C1169&amp;ssl=1 2000w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/kpis18juillet31decreverie-scaled.png?resize=768%2C449&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/kpis18juillet31decreverie-scaled.png?resize=1536%2C898&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/kpis18juillet31decreverie-scaled.png?resize=2048%2C1197&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/kpis18juillet31decreverie-scaled.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/kpis18juillet31decreverie-scaled.png?resize=1200%2C700&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/kpis18juillet31decreverie-scaled.png?w=2400&amp;ssl=1 2400w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0ca1818 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"0ca1818\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9f3158d\" data-id=\"9f3158d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac56181 elementor-widget elementor-widget-image\" data-id=\"ac56181\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"687\" src=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/kpitotalreveriecontenus-scaled.png?fit=1200%2C687&amp;ssl=1\" class=\"attachment-large size-large wp-image-6499\" alt=\"extrait kpis Meta Business restaurant La R\u00eaverie p\u00e9riode totale\" srcset=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/kpitotalreveriecontenus-scaled.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/kpitotalreveriecontenus-scaled.png?resize=600%2C343&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/kpitotalreveriecontenus-scaled.png?resize=2000%2C1145&amp;ssl=1 2000w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/kpitotalreveriecontenus-scaled.png?resize=768%2C440&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/kpitotalreveriecontenus-scaled.png?resize=1536%2C879&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/kpitotalreveriecontenus-scaled.png?resize=2048%2C1172&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/kpitotalreveriecontenus-scaled.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/kpitotalreveriecontenus-scaled.png?w=2400&amp;ssl=1 2400w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6e5c875 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"6e5c875\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dbfc5a5\" data-id=\"dbfc5a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64160e1 elementor-widget elementor-widget-image\" data-id=\"64160e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1243\" src=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/Toprestaurantreverie.png?fit=1200%2C1243&amp;ssl=1\" class=\"attachment-large size-large wp-image-6514\" alt=\"optimisation fiche google business top 3 Google commnjoy social medi portfolio\" srcset=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/Toprestaurantreverie.png?w=1406&amp;ssl=1 1406w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/Toprestaurantreverie.png?resize=579%2C600&amp;ssl=1 579w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/Toprestaurantreverie.png?resize=768%2C795&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/Toprestaurantreverie.png?resize=12%2C12&amp;ssl=1 12w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c311148 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"c311148\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bb5a261\" data-id=\"bb5a261\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Comm&rsquo;n&rsquo;joy Social Media Strategist freelance La R\u00eaverie Bastille Refonte strat\u00e9gique, redressement des performances et SEO local. Strat\u00e9gie de redressement des performances social Media d&rsquo;un compte Instagram dans le secteur de la Restauration. cr\u00e9dit photos commnjoy social media Contexte social media et audit de positionnement. Note : la direction artistique et la strat\u00e9gie de croissance pr\u00e9sent\u00e9e ici pour les comptes sociaux Facebook, Instagram, TiktTok et Google Posts ont \u00e9t\u00e9 pilot\u00e9s jusqu&rsquo;au 7 mars 2026. Les contenus publi\u00e9s apr\u00e8s cette date ne rel\u00e8vent plus de ma responsabilit\u00e9 \u00e9ditoriale ni de mes standards de production.\u00a0 J&rsquo;ai \u00e9t\u00e9 contact\u00e9e au printemps 2025 par l&rsquo;un des g\u00e9rants de La R\u00eaverie, restaurant-club 16h-5h 7J\/7, situ\u00e9 rue de la Roquette \u00e0 Paris 11e, quartier Bastille. La strat\u00e9gie social media (Instagram, Facebook, TikTok et la fiche Google Business) \u00e9tait originellement g\u00e9r\u00e9e par l&rsquo;agence BMBD qui a \u00e9galement cr\u00e9\u00e9 et mis \u00e0 jour le\u00a0site internet du restaurant. Puis, une nouvelle agence a g\u00e9r\u00e9 les r\u00e9seaux sociaux de mars \u00e0 juillet. Le compte Instagram comptait 19K abonn\u00e9s, mais pr\u00e9sentait une baisse significative des performances. 66% de la diffusion sur Meta Business \u00e9tait soutenue par la sponsorisation.\u00a0 L&rsquo;offre du restaurant repose sur un mod\u00e8le hybride : assiettes \u00e0 partager, avec cuisine en continu jusqu&rsquo;\u00e0 4h a.m, carte cocktails (+ 30 recettes, cr\u00e9ations, classiques et Spritz) privatisations de 21 \u00e0 200 personnes, brunch (peu valoris\u00e9) DJ sets tous les weekends\u00a0 et veilles de jours f\u00e9ri\u00e9s \u00e9v\u00e8nements phares (foot, Halloween, R\u00e9veillon et divers), d\u00e9cor premium et cadre : grand arbre lumineux central \u00e9clairage LED multicolore, un \u00e9tage, deux terrasses, d\u00e9cor floral et design int\u00e9rieur, deux grandes salles de privatisations et plusieurs espaces grandes tables. Enjeux identifi\u00e9s : forte d\u00e9pendance aux Ads, d\u00e9corr\u00e9lation entre l&rsquo;exp\u00e9rience in situ (ambiance, densit\u00e9) et le contenu publi\u00e9,\u00a0 sous-exploitation du potentiel vid\u00e9o immersif (Reels, UGC, Stories), absence de mise en avant du brunch, Opportunit\u00e9 SEO local via google Business. P\u00c9RIM\u00c8TRE DE MISSION : PILOTAGE MULTICANAL ET STRAT\u00c9GIE SOCIAL MEDIA SECTEUR FOOD. STRAT\u00c9GIE SOCIAL MEDIA multicanale. AVANT APR\u00c8S VUES 90 JOURS Apr\u00e8s un audit rapide de la situation et du positionnement de La R\u00eaverie (audience principale 25-34 ans et client\u00e8le jeune et CSP +, touristes et \u00ab tout venant \u00bb rue de la Roquette), j&rsquo;ai assur\u00e9 le pilotage complet de la strat\u00e9gie social media principalement centr\u00e9e sur Instagram, puis Facebook et TikTok pour la visibilit\u00e9, avec une refonte compl\u00e8te et prioritaire de la Fiche Google Business. Ma mission couvrait :\u00a0 REFONTE DE LA LIGNE \u00c9DITORIALE\u00a0 : R\u00e9\u00e9quilibrage organique vs sponsorisation. Structuration du calendrier \u00e9ditorial. Mise en coh\u00e9rence avec l&rsquo;offre r\u00e9elle du lieu (food, cocktails, privatisations, DJ sets, acquisition via events). PRODUCTION ET CR\u00c9ATION DE CONTENUS POUR LES R\u00c9SEAUX SOCIAUX : Organisation et r\u00e9alisation des shooting food et cocktails. Captations photo et vid\u00e9os en conditions r\u00e9elles (photo reportage) sur les soir\u00e9es, DJ sets, service, coulisses cuisine, pour le feed Instagram et d\u00e9clinaisons Facebook et TikTok. R\u00e9daction contenu texte orient\u00e9 social-selling et storytelling, en SEO adapt\u00e9 aux canaux digitaux. Montages courts Reels, stories, Instagram \/ Tiktok. ACTIVATION ET SOCIAL SELLING \u00c9V\u00c8NEMENTIEL : Conception de campagnes de conversion pour les temps forts (Halloween, R\u00e9veillon nouvel an, soir\u00e9es partenaires, finales de comp\u00e9titions, etc.) Mise en place de tunnels organiques et sponsorisation ultra cibl\u00e9e. Storytelling immersif pour d\u00e9clencher la r\u00e9servation. Utilisation combin\u00e9e Stories, Reels, carrousels, Google Posts et Events Facebook). Optimisation du budget media pour maximiser le taux de remplissage. OPTIMISATION GOOGLE BUSINESS ET SEO LOCAL : Refonte et mise \u00e0 niveau de la fiche \u00e9tablissement sur Google. Optimisation visuelle et SEO local. Mise \u00e0 jour et optimisation des menus. R\u00e9ponse strat\u00e9gique aux avis clients n\u00e9gatifs. Strat\u00e9gie crois\u00e9e Social Media \/ Google Business orient\u00e9e acquisition locale (positionnement Maps, clics vers l&rsquo;adresse, recherche d&rsquo;itin\u00e9raires, trafic sur place et r\u00e9servations, privatisations, etc.). Phase de redressement des performances du compte Instagram \u00e0 J+45 de la refonte. PILOTAGE DE LA PERFORMANCE ET OPTIMISATION DES CONVERSIONS. Suivi du trafic vers le site depuis Instagram, Google et Facebook. Redirection et analyse des clics vers les pages cl\u00e9s (menus, cocktails, r\u00e9servations, privatisations). Optimisation des liens strat\u00e9giques (bio, Stories, posts, Google posts). Suivi des interactions : itin\u00e9raires, clics sur les liens, remplissage \u00e9v\u00e8nements. Ajustements \u00e9ditoriaux bas\u00e9s sur les donn\u00e9es de performances.\u00a0 Objectif : transformer la visibilit\u00e9 social media en trafic qualifi\u00e9 et r\u00e9servations et privatisations. R\u00c9SULTATS OBTENUS ET IMPACT BUSINESS SOCIAL MEDIA 1. EXPLOSION DE LA VISIBILIT\u00c9 ORGANIQUE vs SPONSORISATION R\u00e9\u00e9quilibrage du mix media : passage d&rsquo;une d\u00e9pendance publicitaire de 66% \u00e0 une croissance majoritairement organique.\u00a0 Port\u00e9e (Reach) : augmentation de + 115% de la visibilit\u00e9 globale d\u00e8s le premier trimestre. Domination algorithmique : plus de 894K vues cumul\u00e9es dont 72% aupr\u00e8s de non-followers.\u00a0 Ind\u00e9pendance publicitaire. 2. ENGAGEMENT ET ADH\u00c9SION\u00a0 \u00c0 LA MARQUE. Score d&rsquo;interaction : hausse massive de +165%. L&rsquo;audience ne se contente plus de regarder et devient ambassadrice du lieu. Viralit\u00e9 ma\u00eetris\u00e9e : le contenu est diffus\u00e9 en moyenne 47 fois plus que la base d&rsquo;abonn\u00e9s existante; brisant le plafond de verre habituel du secteur de la restauration. Ce chiffre semble vertigineux, pourtant il est la preuve d&rsquo;un mod\u00e8le que\u00a0 j&rsquo;ai pu appliquer pour l&rsquo;autre enseigne des m\u00eames g\u00e9rants, dans le cadre, cette fois, du lancement d&rsquo;un nouveau restaurant sur 3 niveaux : R\u00eava, au c\u0153ur du quartier BnF \u00e0 Paris 13. \u00a03. CONVERSION ET DRIVE-TO-STORE. Funnel de vente Instagram : +77,5% des clics sur les liens de r\u00e9servations, privatisations et menus. Pr\u00e8s de 1000 prospects qualifi\u00e9s ont \u00e9t\u00e9 redirig\u00e9s directement vers le module de r\u00e9servation via les r\u00e9seaux sociaux d\u00e8s le premier trimestre de la refonte. Performance \u00e9v\u00e9nementielle : Sold-out organique sur des temps forts : Halloween, R\u00e9veillon, finales sportives (CAN) gr\u00e2ce \u00e0 une strat\u00e9gie de storytelling, avec un ciblage Ads tr\u00e8s pr\u00e9cis (micro budget de 40\u20ac mensuel) et SEO. Passage de la place 33 au top 3 Google (durant la p\u00e9riode) sur des requ\u00eates cl\u00e9s : \u00ab restaurant bastille \u00bb, \u00ab cocktails bastille \u00bb, \u00abprivatisation bastille \u00bb gr\u00e2ce aux techniques du SEO et l&rsquo;alimentation en images et vid\u00e9os r\u00e9guli\u00e8res sur la fiche Google Business. \u00a0\u00a0On voit clairement ci-dessous la couverture g\u00e9n\u00e9r\u00e9e par les Ads diminuer au profit d&rsquo;une<\/p>","protected":false},"author":10,"featured_media":6440,"parent":1154,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_crdt_document":"","content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-6438","page","type-page","status-publish","has-post-thumbnail","hentry","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comm&#039;n&#039;joy Community Manager freelance | Restauration<\/title>\n<meta name=\"description\" content=\"Redressement strat\u00e9gique social media pour un restaurant : acquisition locale, optimisation Google Business et contenus Instagram performants.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commnjoy-communitymanager.fr\/en\/portfolio-community-manager\/la-reverie-chr-strategie-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comm&#039;n&#039;joy Community Manager Freelance | Strat\u00e9gie Social Media Restauration\" \/>\n<meta property=\"og:description\" content=\"Vos r\u00e9servations chutent ? Comme La R\u00eaverie Bastille, cr\u00e9ez une strat\u00e9gie Social Media de croissance sur Instagram pour votre restaurant, bar ou h\u00f4tel et passez dans le Top 3 Google Maps !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commnjoy-communitymanager.fr\/en\/portfolio-community-manager\/la-reverie-chr-strategie-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Comm&#039;n&#039;joy community manager freelance\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Commnjoy\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-24T10:48:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/02\/Arbre-rose-violet.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.commnjoy-communitymanager.fr\\\/portfolio-community-manager\\\/la-reverie-chr-strategie-social-media\\\/\",\"url\":\"https:\\\/\\\/www.commnjoy-communitymanager.fr\\\/portfolio-community-manager\\\/la-reverie-chr-strategie-social-media\\\/\",\"name\":\"Comm'n'joy Community Manager freelance | Restauration\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.commnjoy-communitymanager.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.commnjoy-communitymanager.fr\\\/portfolio-community-manager\\\/la-reverie-chr-strategie-social-media\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.commnjoy-communitymanager.fr\\\/portfolio-community-manager\\\/la-reverie-chr-strategie-social-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.commnjoy-communitymanager.fr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Arbre-rose-violet.png?fit=1080%2C1350&ssl=1\",\"datePublished\":\"2026-03-09T15:16:49+00:00\",\"dateModified\":\"2026-03-24T10:48:58+00:00\",\"description\":\"Redressement strat\u00e9gique social media pour un restaurant : acquisition locale, optimisation Google Business et contenus Instagram performants.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.commnjoy-communitymanager.fr\\\/portfolio-community-manager\\\/la-reverie-chr-strategie-social-media\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.commnjoy-communitymanager.fr\\\/portfolio-community-manager\\\/la-reverie-chr-strategie-social-media\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.commnjoy-communitymanager.fr\\\/portfolio-community-manager\\\/la-reverie-chr-strategie-social-media\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.commnjoy-communitymanager.fr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Arbre-rose-violet.png?fit=1080%2C1350&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.commnjoy-communitymanager.fr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Arbre-rose-violet.png?fit=1080%2C1350&ssl=1\",\"width\":1080,\"height\":1350,\"caption\":\"Arbre lumineux central du restaurant bar \u00e0 cocktails La R\u00eaverie \u00e0 Pris Bastille\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.commnjoy-communitymanager.fr\\\/portfolio-community-manager\\\/la-reverie-chr-strategie-social-media\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.commnjoy-communitymanager.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PORTFOLIO\",\"item\":\"https:\\\/\\\/www.commnjoy-communitymanager.fr\\\/portfolio-community-manager\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"La R\u00eaverie HCR &#8211; Strat\u00e9gie Social Media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.commnjoy-communitymanager.fr\\\/#website\",\"url\":\"https:\\\/\\\/www.commnjoy-communitymanager.fr\\\/\",\"name\":\"Comm&#039;n&#039;joy community manager freelance\",\"description\":\"Community Manager freelance Paris\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.commnjoy-communitymanager.fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.commnjoy-communitymanager.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.commnjoy-communitymanager.fr\\\/#organization\",\"name\":\"Comm'n'joy\",\"url\":\"https:\\\/\\\/www.commnjoy-communitymanager.fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.commnjoy-communitymanager.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i1.wp.com\\\/www.commnjoy-communitymanager.fr\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/cropped-logo-commnjoy.png?fit=512%2C512&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i1.wp.com\\\/www.commnjoy-communitymanager.fr\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/cropped-logo-commnjoy.png?fit=512%2C512&ssl=1\",\"width\":512,\"height\":512,\"caption\":\"Comm'n'joy\"},\"image\":{\"@id\":\"https:\\\/\\\/www.commnjoy-communitymanager.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Commnjoy\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/pcop\\\/\",\"https:\\\/\\\/www.pinterest.fr\\\/JoySocialMediaManager\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comm'n'joy Community Manager freelance | Restauration","description":"Redressement strat\u00e9gique social media pour un restaurant : acquisition locale, optimisation Google Business et contenus Instagram performants.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.commnjoy-communitymanager.fr\/en\/portfolio-community-manager\/la-reverie-chr-strategie-social-media\/","og_locale":"en_GB","og_type":"article","og_title":"Comm'n'joy Community Manager Freelance | Strat\u00e9gie Social Media Restauration","og_description":"Vos r\u00e9servations chutent ? Comme La R\u00eaverie Bastille, cr\u00e9ez une strat\u00e9gie Social Media de croissance sur Instagram pour votre restaurant, bar ou h\u00f4tel et passez dans le Top 3 Google Maps !","og_url":"https:\/\/www.commnjoy-communitymanager.fr\/en\/portfolio-community-manager\/la-reverie-chr-strategie-social-media\/","og_site_name":"Comm&#039;n&#039;joy community manager freelance","article_publisher":"https:\/\/www.facebook.com\/Commnjoy","article_modified_time":"2026-03-24T10:48:58+00:00","og_image":[{"url":"https:\/\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/02\/Arbre-rose-violet.png","width":1080,"height":1350,"type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.commnjoy-communitymanager.fr\/portfolio-community-manager\/la-reverie-chr-strategie-social-media\/","url":"https:\/\/www.commnjoy-communitymanager.fr\/portfolio-community-manager\/la-reverie-chr-strategie-social-media\/","name":"Comm'n'joy Community Manager freelance | Restauration","isPartOf":{"@id":"https:\/\/www.commnjoy-communitymanager.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.commnjoy-communitymanager.fr\/portfolio-community-manager\/la-reverie-chr-strategie-social-media\/#primaryimage"},"image":{"@id":"https:\/\/www.commnjoy-communitymanager.fr\/portfolio-community-manager\/la-reverie-chr-strategie-social-media\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/02\/Arbre-rose-violet.png?fit=1080%2C1350&ssl=1","datePublished":"2026-03-09T15:16:49+00:00","dateModified":"2026-03-24T10:48:58+00:00","description":"Redressement strat\u00e9gique social media pour un restaurant : acquisition locale, optimisation Google Business et contenus Instagram performants.","breadcrumb":{"@id":"https:\/\/www.commnjoy-communitymanager.fr\/portfolio-community-manager\/la-reverie-chr-strategie-social-media\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.commnjoy-communitymanager.fr\/portfolio-community-manager\/la-reverie-chr-strategie-social-media\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.commnjoy-communitymanager.fr\/portfolio-community-manager\/la-reverie-chr-strategie-social-media\/#primaryimage","url":"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/02\/Arbre-rose-violet.png?fit=1080%2C1350&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/02\/Arbre-rose-violet.png?fit=1080%2C1350&ssl=1","width":1080,"height":1350,"caption":"Arbre lumineux central du restaurant bar \u00e0 cocktails La R\u00eaverie \u00e0 Pris Bastille"},{"@type":"BreadcrumbList","@id":"https:\/\/www.commnjoy-communitymanager.fr\/portfolio-community-manager\/la-reverie-chr-strategie-social-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.commnjoy-communitymanager.fr\/"},{"@type":"ListItem","position":2,"name":"PORTFOLIO","item":"https:\/\/www.commnjoy-communitymanager.fr\/portfolio-community-manager\/"},{"@type":"ListItem","position":3,"name":"La R\u00eaverie HCR &#8211; Strat\u00e9gie Social Media"}]},{"@type":"WebSite","@id":"https:\/\/www.commnjoy-communitymanager.fr\/#website","url":"https:\/\/www.commnjoy-communitymanager.fr\/","name":"Comm&#039;n&#039;joy community manager freelance","description":"Community Manager freelance Paris","publisher":{"@id":"https:\/\/www.commnjoy-communitymanager.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.commnjoy-communitymanager.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.commnjoy-communitymanager.fr\/#organization","name":"Comm'n'joy","url":"https:\/\/www.commnjoy-communitymanager.fr\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.commnjoy-communitymanager.fr\/#\/schema\/logo\/image\/","url":"https:\/\/i1.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2020\/12\/cropped-logo-commnjoy.png?fit=512%2C512&ssl=1","contentUrl":"https:\/\/i1.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2020\/12\/cropped-logo-commnjoy.png?fit=512%2C512&ssl=1","width":512,"height":512,"caption":"Comm'n'joy"},"image":{"@id":"https:\/\/www.commnjoy-communitymanager.fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Commnjoy","https:\/\/www.linkedin.com\/in\/pcop\/","https:\/\/www.pinterest.fr\/JoySocialMediaManager\/"]}]}},"jetpack-related-posts":[{"id":6556,"url":"https:\/\/www.commnjoy-communitymanager.fr\/en\/portfolio-community-manager\/reva-bnf-strategie-social-media-restaurant-bar-a-cocktails\/","url_meta":{"origin":6438,"position":0},"title":"R\u00eava BnF &#8211; Strat\u00e9gie social media pour la Restauration.","author":"CommnjoySocialMedia","date":"March 13, 2026","format":false,"excerpt":"Comm'n'joy Social Media Strategist freelance R\u00caVA PARIS 13 : Strat\u00e9gie d'acquisition Social Media et Lancement Restaurant. Ing\u00e9nierie et strat\u00e9gie social media de lancement d'un nouveau restaurant \u00e0 Paris. cr\u00e9dit photos commnjoy social media Contexte social media et audit de positionnement. Note : la direction artistique et la strat\u00e9gie social media\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"restaurant r\u00eava contenu social media pour Instagram commnjoy social media manager","src":"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/reva-shooting-19.11-98.png?fit=960%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/reva-shooting-19.11-98.png?fit=960%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/reva-shooting-19.11-98.png?fit=960%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/reva-shooting-19.11-98.png?fit=960%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6861,"url":"https:\/\/www.commnjoy-communitymanager.fr\/en\/portfolio-community-manager\/audit-refonte-social-media-am-art-films\/","url_meta":{"origin":6438,"position":1},"title":"AM Art Films &#8211; Audit et Refonte Social Media","author":"CommnjoySocialMedia","date":"March 31, 2026","format":false,"excerpt":"Comm'n'joy Social Media Strategist freelance AM Art Films & Eye Art dotation : audit et refonte de la Strat\u00e9gie Social Media. Audit, refonte et redressement des performances social media sur Instagram et Facebook pour deux Fonds d'Art contemporain. Contexte social media et audit de l'\u00e9cosyst\u00e8me digital pour refonte. Contexte :\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"AM Art Films - Eye Art dotation, fonds mulliez commnjoy social media","src":"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/Ginger-Photo-Collage-Fall-Facebook-Cover.png?fit=1200%2C676&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/Ginger-Photo-Collage-Fall-Facebook-Cover.png?fit=1200%2C676&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/Ginger-Photo-Collage-Fall-Facebook-Cover.png?fit=1200%2C676&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/Ginger-Photo-Collage-Fall-Facebook-Cover.png?fit=1200%2C676&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/Ginger-Photo-Collage-Fall-Facebook-Cover.png?fit=1200%2C676&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":887,"url":"https:\/\/www.commnjoy-communitymanager.fr\/en\/","url_meta":{"origin":6438,"position":2},"title":"ACCUEIL","author":"CommnjoySocialMedia","date":"December 10, 2020","format":false,"excerpt":"COMM'N'JOY social media : STRAT\u00c9GIE DIGITALE \u00c0 SUCC\u00c8S ! Social Media Strategist, sp\u00e9cialiste audits, optimisation SEO et conversion.Formatrice aux r\u00e9seaux sociaux freelance \u00e0 Paris. En Savoir plus me contacter SOCIAL MEDIA MANAGER, EXPERT SEO ET FORMATRICE AUX R\u00c9SEAUX SOCIAUX. Bienvenue sur mon site de Social Media manager freelance \u00e0 Paris.\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"ordinateur ouvert et personne qui tape sur le clavierr pour illustrer ma page de services en community management et animation des r\u00e9seaux sociaux","src":"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2024\/12\/community-manager-freelance-animation-reseaux-sociaux.jpg?fit=640%2C452&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2024\/12\/community-manager-freelance-animation-reseaux-sociaux.jpg?fit=640%2C452&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2024\/12\/community-manager-freelance-animation-reseaux-sociaux.jpg?fit=640%2C452&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":961,"url":"https:\/\/www.commnjoy-communitymanager.fr\/en\/services-strategie-social-media-community-manager\/strategie-social-media-services\/","url_meta":{"origin":6438,"position":3},"title":"Strat\u00e9gie Social Media","author":"CommnjoySocialMedia","date":"December 10, 2020","format":false,"excerpt":"Comm'n'joy Community Manager freelance Strat\u00e9gie Social Media. La Strat\u00e9gie DIGITALE au c\u0153ur du m\u00e9tier de Community Manager. La strat\u00e9gie social media est au c\u0153ur de la r\u00e9ussite sur internet d'une entreprise. Saviez-vous que 91% des marques de distribution utilisent 2 r\u00e9seaux sociaux ou plus ?\u00a0Animer, cr\u00e9er du contenu, g\u00e9n\u00e9rer du\u00a0trafic\u00a0et\u00a0fid\u00e9liser\u00a0sont\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"commnjoy community manager freelance paris Strat\u00e9gie Social Media","src":"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2020\/12\/strate%CC%81gie-soocial-media.jpg?fit=729%2C486&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2020\/12\/strate%CC%81gie-soocial-media.jpg?fit=729%2C486&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2020\/12\/strate%CC%81gie-soocial-media.jpg?fit=729%2C486&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2020\/12\/strate%CC%81gie-soocial-media.jpg?fit=729%2C486&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6692,"url":"https:\/\/www.commnjoy-communitymanager.fr\/en\/portfolio-community-manager\/julie-dachez-strategie-digitale-optimisation-notoriete-et-acquisition-sur-linkedin\/","url_meta":{"origin":6438,"position":4},"title":"Julie Dachez, personnalit\u00e9 publique \u2014 Optimisation, notori\u00e9t\u00e9 et acquisition sur LinkedIn.","author":"CommnjoySocialMedia","date":"March 24, 2026","format":false,"excerpt":"Comm'n'joy Social Media Strategist freelance Julie Dachez : Optimisation SEO, notori\u00e9t\u00e9 et acquisition sur LinkedIn. Refonte, optimisation SEO et croissance organique sur LinkedIn \u00e0 objectif de notori\u00e9t\u00e9 et acquisition. Contexte social media et audit LinkedIn et Facebook. Julie, c\u00e9l\u00e8bre pour le blog \u00ab Super P\u00e9pette \u00bb et ses vid\u00e9os YouTube\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Julie Dachez et ses livres photo chloe vollmer Lo, strat\u00e9gie social media linkedin","src":"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/julie-academy-formation-autisme.jpg?fit=800%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/julie-academy-formation-autisme.jpg?fit=800%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/julie-academy-formation-autisme.jpg?fit=800%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/julie-academy-formation-autisme.jpg?fit=800%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5889,"url":"https:\/\/www.commnjoy-communitymanager.fr\/en\/services-strategie-social-media-community-manager\/formations-reseaux-sociaux-marketing-digital-pour-les-entreprises\/","url_meta":{"origin":6438,"position":5},"title":"Formations aux r\u00e9seaux sociaux pour les entreprises.","author":"CommnjoySocialMedia","date":"December 7, 2024","format":false,"excerpt":"\u00a0Comm'n'joy' Community Manager freelance FORMATIONS AUX R\u00c9SEAUX SOCIAUX POUR LES ENTREPRISES DES FORMATIONS AUX R\u00c9SEAUX SOCIAUX ADAPT\u00c9ES \u00c0 VOS BESOINS D'ENTREPRISE. Je propose des formations aux\u00a0 r\u00e9seaux sociaux en entreprise adapt\u00e9es \u00e0 vos besoins pour optimiser votre pr\u00e9sence en ligne et d\u00e9velopper une strat\u00e9gie efficace.Dans un monde o\u00f9 les r\u00e9seaux\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Des personnes sont r\u00e9unies autour d'un bureau pour une formation en Marketing Digital et r\u00e9seaux sociaux.","src":"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2020\/12\/formation-entreprise-community-management-coaching-webcoaching-commnjoy.jpg?fit=1200%2C856&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2020\/12\/formation-entreprise-community-management-coaching-webcoaching-commnjoy.jpg?fit=1200%2C856&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2020\/12\/formation-entreprise-community-management-coaching-webcoaching-commnjoy.jpg?fit=1200%2C856&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2020\/12\/formation-entreprise-community-management-coaching-webcoaching-commnjoy.jpg?fit=1200%2C856&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2020\/12\/formation-entreprise-community-management-coaching-webcoaching-commnjoy.jpg?fit=1200%2C856&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.commnjoy-communitymanager.fr\/en\/wp-json\/wp\/v2\/pages\/6438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.commnjoy-communitymanager.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.commnjoy-communitymanager.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.commnjoy-communitymanager.fr\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.commnjoy-communitymanager.fr\/en\/wp-json\/wp\/v2\/comments?post=6438"}],"version-history":[{"count":82,"href":"https:\/\/www.commnjoy-communitymanager.fr\/en\/wp-json\/wp\/v2\/pages\/6438\/revisions"}],"predecessor-version":[{"id":6780,"href":"https:\/\/www.commnjoy-communitymanager.fr\/en\/wp-json\/wp\/v2\/pages\/6438\/revisions\/6780"}],"up":[{"embeddable":true,"href":"https:\/\/www.commnjoy-communitymanager.fr\/en\/wp-json\/wp\/v2\/pages\/1154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.commnjoy-communitymanager.fr\/en\/wp-json\/wp\/v2\/media\/6440"}],"wp:attachment":[{"href":"https:\/\/www.commnjoy-communitymanager.fr\/en\/wp-json\/wp\/v2\/media?parent=6438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}