{"id":6795,"date":"2026-03-27T11:33:37","date_gmt":"2026-03-27T09:33:37","guid":{"rendered":"https:\/\/www.commnjoy-communitymanager.fr\/?page_id=6795"},"modified":"2026-04-28T12:59:01","modified_gmt":"2026-04-28T10:59:01","slug":"visibilite-instagram-facebook-crowdfunding-community-manager-portfolio","status":"publish","type":"page","link":"https:\/\/www.commnjoy-communitymanager.fr\/en\/portfolio-community-manager\/visibilite-instagram-facebook-crowdfunding-community-manager-portfolio\/","title":{"rendered":"\u00ab Un Monde sans enfants \u00bb, podcast \u2014 visibilit\u00e9 sur Instagram et campagne de Crowdfunding."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6795\" class=\"elementor elementor-6795\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7758032 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"7758032\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a4864e\" data-id=\"6a4864e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7770b9 elementor-widget elementor-widget-text-editor\" data-id=\"d7770b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comm&rsquo;n&rsquo;joy Social Media Strategist freelance<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c335e8f hero-title elementor-widget elementor-widget-heading\" data-id=\"c335e8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Podcast et documentaire : visibilit\u00e9 sur les r\u00e9seaux sociaux et e-mailing pour r\u00e9ussir un Crowdfunding.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9de227a elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"9de227a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c87957\" data-id=\"7c87957\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e098d80 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e098d80\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\"><a href=\"https:\/\/www.commnjoy-communitymanager.fr\/projets-community-management\/\">Animation d'Instagram, Facebook et posts cibl\u00e9s LinkedIn pour la visibilit\u00e9 du podcast \u00abUn Monde Sans Enfants \u00bb Saison 1 et 2.<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e34f5ef elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"e34f5ef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5039a0a\" data-id=\"5039a0a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ca3945 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"9ca3945\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-25-a-15.22.03.png?resize=300%2C300&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail wp-image-6806\" alt=\"Illustration pour un reel Instagram podcast MSE par commnjoy social media\" srcset=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-25-a-15.22.03.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-25-a-15.22.03.png?resize=13%2C12&amp;ssl=1 13w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9ea550a\" data-id=\"9ea550a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbf4a99 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"cbf4a99\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/IMG_0649-scaled.jpg?resize=300%2C300&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail wp-image-6807\" alt=\"David Duhamel auteur du podcast Un monde sans enfant au micro\" srcset=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/IMG_0649-scaled.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/IMG_0649-scaled.jpg?resize=600%2C600&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/IMG_0649-scaled.jpg?zoom=3&amp;resize=300%2C300&amp;ssl=1 900w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9615c38\" data-id=\"9615c38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f2fb0c elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3f2fb0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/QR-MSE.png?resize=300%2C300&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail wp-image-6808\" alt=\"QR code vers le crowdfunding Un Monde sans enfants\" srcset=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/QR-MSE.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/QR-MSE.png?resize=12%2C12&amp;ssl=1 12w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6354819 elementor-widget elementor-widget-heading\" data-id=\"6354819\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">Contexte social media et podcast, documentaire et crowdfunding Un Monde sans enfants. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c1f400 elementor-widget elementor-widget-text-editor\" data-id=\"5c1f400\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"letter-spacing: 0.4px;\">Au moment de la mission, le premier lancement du podcast \u00ab <a href=\"https:\/\/podcast.ausha.co\/un-monde-sans-enfants\" target=\"_blank\" rel=\"noopener\">Un Monde sans enfants<\/a> \u00bb sur ausha et toutes les plateformes, port\u00e9 par Laurent Kouchner\u00a0 (<a href=\"https:\/\/www.maisonk-prod.com\/\" target=\"_blank\" rel=\"noopener\">Maison K Prod<\/a>) et David Duhamel, son auteur, conteur, professeur d&rsquo;\u00e9conomie \u00e0 L&rsquo;ILHERI et enseignant \u00e0 Sciences Po, est fait. Un compte Instagram a \u00e9t\u00e9 cr\u00e9\u00e9 avec des publications plut\u00f4t r\u00e9p\u00e9titives. Laurent m&rsquo;a sollicit\u00e9 en mars 2023 pour relancer ce compte et la page Facebook, en pr\u00e9vision d&rsquo;un Crowdfunding pour financer la saison 2. L&rsquo;enjeu \u00e9tait de capitaliser sur la premi\u00e8re saison pour installer un minimum de visibilit\u00e9 de la maison de production de Laurent. En parall\u00e8le, ma mission incluait\u00a0 la cr\u00e9ation du compte Instagram de Maison K Prod et plusieurs publications pour valoriser la sortie en version podcast du documentaire \u00ab Le Petit Chasseur de fant\u00f4mes \u00bb de Mickey Mahut et Laurent K. diffus\u00e9 sur LCP et prim\u00e9 au FIPADOC 2023. Il traite de l&rsquo;autisme avec une approche soci\u00e9tale, <a href=\"https:\/\/www.commnjoy-communitymanager.fr\/portfolio-community-manager\/julie-dachez-strategie-digitale-optimisation-notoriete-et-acquisition-sur-linkedin\/\" target=\"_blank\" rel=\"noopener\">Julie Dachez<\/a>, pour qui j&rsquo;ai travaill\u00e9 pendant\u00a0 deux ans, y appara\u00eet, ce qui nous permet quelques crosspostages.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b7ec6a elementor-widget elementor-widget-heading\" data-id=\"6b7ec6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">Animation Instagram, Facebook et posts cibl\u00e9s sur LinkedIn en vue d'un crowdfunding.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f5f26f elementor-widget elementor-widget-heading\" data-id=\"3f5f26f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">OBJECTIF : ENGAGER POUR FINANCER LA SAISON 2 DU podcast.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d34eaa elementor-widget elementor-widget-text-editor\" data-id=\"4d34eaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans un contexte \u00ab budget z\u00e9ro \u00bb et absence de ressources iconographiques fournies par la soci\u00e9t\u00e9 de production, j&rsquo;ai d\u00fb prendre en charge la quasi int\u00e9gralit\u00e9 de la\u00a0 cr\u00e9ation de contenus. Il s&rsquo;agissait de professionnaliser l&rsquo;image du podcast, de rassurer les futurs donateurs de la saison 2, et de marquer l&rsquo;existence du podcast en dehors des plateformes d&rsquo;\u00e9coute.\u00a0<\/p><ul><li>Content design et syst\u00e8me D. Cr\u00e9ation de visuels<em> from scratch<\/em> sur Canva \u00e0 partir du\u00a0 logo r\u00e9alis\u00e9 par une amie du producteur. Couvertures de livres, portraits d&rsquo;auteurs et banques d&rsquo;images libres de droit. J&rsquo;ai \u00e9galement int\u00e9gr\u00e9 l&rsquo;usage d&rsquo;IA g\u00e9n\u00e9rative (d\u00e9but 2023) pour illustrer des concepts abstraits (d\u00e9mographie, \u00e9conomie, expression \u00e9trang\u00e8res m\u00e9taphoriques) et pallier le manque de photos ou tournages in situ.\u00a0<\/li><li>Formats dynamiques. Montage d&rsquo;audiogrammes et vid\u00e9os courtes pour transformer les extraits sonores du podcast en\u00a0 contenu <em>scroll-stoppants<\/em> pour Instagram et adaptation pour Facebook.<\/li><li>Social selling sur LinkedIn. R\u00e9daction de quelques posts cibl\u00e9s pour\u00a0 mobiliser les r\u00e9seaux professionnels de Laurent et David, pour cr\u00e9er un pont vers la page de collecte.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8774382 elementor-widget elementor-widget-heading\" data-id=\"8774382\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">Animation Instagram et Facebook et newsjacking.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec0bb89 elementor-widget elementor-widget-text-editor\" data-id=\"ec0bb89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ma mission a d\u00e9but\u00e9 par la\u00a0 reprise du compte Instagram du podcast \u00abUn Monde sans enfant \u00bb. J&rsquo;ai ensuite cr\u00e9\u00e9 et param\u00e9tr\u00e9 le compte le compte de Maison K Production. La strat\u00e9gie reposait sur un contenu r\u00e9actif.\u00a0<\/p><ul><li>Relance de la saison 1. Jusqu&rsquo;alors le compte avait moins de 100 abonn\u00e9s et une r\u00e9p\u00e9tition de logo de la S1 de post en post. Cette action a permis de redynamiser les \u00e9coutes avant le lancement de la suite (15K \u00e9coutes au 21 juillet 2023 suite au passage de David D. sur <a href=\"https:\/\/www.radiofrance.fr\/franceinter\/podcasts\/le-debat-de-midi\/le-debat-de-midi-du-vendredi-14-juillet-2023-1396957\" target=\"_blank\" rel=\"noopener\">France Inter dans l&rsquo;\u00e9mission de Paola Puerari<\/a>).<\/li><li>Newsjacking et medias : j&rsquo;ai exploit\u00e9 l&rsquo;actualit\u00e9 en lien avec les sujets abord\u00e9s dans la saison 1. David a \u00e9galement propos\u00e9 des articles issus de la presse internationale, illustrant ses propos. Ces actions ont boost\u00e9 la visibilit\u00e9 organique aupr\u00e8s des utilisateurs.<\/li><li>Amor\u00e7age de la saison 2. J&rsquo;ai pr\u00e9sent\u00e9 les auteurs de livres qui sont intervenus dans\u00a0 la saison 2, ce qui a install\u00e9 une attente forte avant le passage de relais \u00e0 l&rsquo;\u00e9quipe interne (f\u00e9vrier \u00e0 mars 2024).<\/li><li>Visibilit\u00e9 du podcast issu du documentaire \u00ab Le Petit chasseur de Fant\u00f4mes \u00ab diffus\u00e9 sur LCP sur le compte Maison K Prod. De la m\u00eame mani\u00e8re que pour le podcast et \u00e0 la demande de Laurent, j&rsquo;ai r\u00e9alis\u00e9 une dizaine de posts avec les photos fournies par Mickey Mahut pour lancer\u00a0 le compte.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37feee1 elementor-widget elementor-widget-heading\" data-id=\"37feee1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">Strat\u00e9gie social media et e-mailing pour r\u00e9ussir le crowdfunding.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd226ba elementor-widget elementor-widget-text-editor\" data-id=\"fd226ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le succ\u00e8s du financement participatif est d\u00fb \u00e0 la fois \u00e0 la participation active du premier cercle de Laurent et David. Il a toutefois fallu cr\u00e9er et entretenir le dialogue avec les contributeurs avec une campagne d&rsquo;e-mailing cibl\u00e9e.<\/p><ul><li>Copywriting : e-mails strat\u00e9giques de d\u00e9marrage, relance, remerciements et suivi du crowdfunding.<\/li><li>lancement, rappels et relances durant la p\u00e9riode de campagne (juillet-ao\u00fbt 2023)<\/li><li>Objectif atteint et d\u00e9pass\u00e9 avant la fin.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96eb509 elementor-widget elementor-widget-image\" data-id=\"96eb509\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"677\" src=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-25-a-14.36.28.png?fit=1200%2C677&amp;ssl=1\" class=\"attachment-large size-large wp-image-6839\" alt=\"crowdfunding r\u00e9ussi pour le podcast Un Monde sans enfant commnjoy socil media strategist\" srcset=\"https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-25-a-14.36.28.png?w=1360&amp;ssl=1 1360w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-25-a-14.36.28.png?resize=600%2C338&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-25-a-14.36.28.png?resize=768%2C433&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-25-a-14.36.28.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/www.commnjoy-communitymanager.fr\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-25-a-14.36.28.png?resize=800%2C450&amp;ssl=1 800w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ece6cfc elementor-widget elementor-widget-heading\" data-id=\"ece6cfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">R\u00e9sultats et KPI : une r\u00e9ussite 100% organique.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0ca1818 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"0ca1818\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9f3158d\" data-id=\"9f3158d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d6bcbc elementor-widget elementor-widget-text-editor\" data-id=\"1d6bcbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La relance de la saison 1 du podcast \u00ab Un Monde sans enfant \u00bb a permis de marquer la pr\u00e9sence digitale de Maison K Prod. Malgr\u00e9 un budget inexistant, les indicateurs de performances ont valid\u00e9 mon approche.<\/p><ul><li>Croissance de la visibillit\u00e9. Nous avons enregistr\u00e9 au mois par mois une hausse constante de +40% de comptes touch\u00e9s. La majorit\u00e9 de cette audience venait de non-followers.<\/li><li>Engagement communautaire. La taux d&rsquo;interactions sur Instagram et Facebook a \u00e9galement progress\u00e9 de 40% en moyenne. Cette dynamique a renforc\u00e9 la cr\u00e9dibilit\u00e9 du projet aupr\u00e8s du public.<\/li><li>Victoire du crowdfunding. L&rsquo;accompagnement a port\u00e9 ses fruits et la campagne de financement a port\u00e9 ses fruits.<\/li><li>Financement s\u00e9curis\u00e9 : gr\u00e2ce \u00e0 cette mobilisation, le budget de produuction de la saison 2 a \u00e9t\u00e9 int\u00e9gralement r\u00e9colt\u00e9.<\/li><\/ul><p>Le projet a donn\u00e9 lieu \u00e0 l&rsquo;\u00e9dition d&rsquo;un livre \u00e9ponyme chez Buchet-Chastel le 24 octobre 2024, preuve que le marteau de Thor arbor\u00e9 par David lors de la saison 2, lui a donn\u00e9 la force !\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6e5c875 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"6e5c875\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ca29ff\" data-id=\"6ca29ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e0655a elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"0e0655a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74f3a5f\" data-id=\"74f3a5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-129ff4d elementor-widget elementor-widget-heading\" data-id=\"129ff4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Contactez-moi pour travailler ensemble<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c7b7ce elementor-widget elementor-widget-wp-widget-custom_html\" data-id=\"9c7b7ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-custom_html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"textwidget custom-html-widget\">\r\nvar d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comm&rsquo;n&rsquo;joy Social Media Strategist freelance Podcast et documentaire : visibilit\u00e9 sur les r\u00e9seaux sociaux et e-mailing pour r\u00e9ussir un Crowdfunding. Animation d&rsquo;Instagram, Facebook et posts cibl\u00e9s LinkedIn pour la visibilit\u00e9 du podcast \u00abUn Monde Sans Enfants \u00bb Saison 1 et 2. Contexte social media et podcast, documentaire et crowdfunding Un Monde sans enfants. Au moment de la mission, le premier lancement du podcast \u00ab Un Monde sans enfants \u00bb sur ausha et toutes les plateformes, port\u00e9 par Laurent Kouchner\u00a0 (Maison K Prod) et David Duhamel, son auteur, conteur, professeur d&rsquo;\u00e9conomie \u00e0 L&rsquo;ILHERI et enseignant \u00e0 Sciences Po, est fait. Un compte Instagram a \u00e9t\u00e9 cr\u00e9\u00e9 avec des publications plut\u00f4t r\u00e9p\u00e9titives. Laurent m&rsquo;a sollicit\u00e9 en mars 2023 pour relancer ce compte et la page Facebook, en pr\u00e9vision d&rsquo;un Crowdfunding pour financer la saison 2. L&rsquo;enjeu \u00e9tait de capitaliser sur la premi\u00e8re saison pour installer un minimum de visibilit\u00e9 de la maison de production de Laurent. En parall\u00e8le, ma mission incluait\u00a0 la cr\u00e9ation du compte Instagram de Maison K Prod et plusieurs publications pour valoriser la sortie en version podcast du documentaire \u00ab Le Petit Chasseur de fant\u00f4mes \u00bb de Mickey Mahut et Laurent K. diffus\u00e9 sur LCP et prim\u00e9 au FIPADOC 2023. Il traite de l&rsquo;autisme avec une approche soci\u00e9tale, Julie Dachez, pour qui j&rsquo;ai travaill\u00e9 pendant\u00a0 deux ans, y appara\u00eet, ce qui nous permet quelques crosspostages. Animation Instagram, Facebook et posts cibl\u00e9s sur LinkedIn en vue d&rsquo;un crowdfunding. OBJECTIF : ENGAGER POUR FINANCER LA SAISON 2 DU podcast. Dans un contexte \u00ab budget z\u00e9ro \u00bb et absence de ressources iconographiques fournies par la soci\u00e9t\u00e9 de production, j&rsquo;ai d\u00fb prendre en charge la quasi int\u00e9gralit\u00e9 de la\u00a0 cr\u00e9ation de contenus. Il s&rsquo;agissait de professionnaliser l&rsquo;image du podcast, de rassurer les futurs donateurs de la saison 2, et de marquer l&rsquo;existence du podcast en dehors des plateformes d&rsquo;\u00e9coute.\u00a0 Content design et syst\u00e8me D. Cr\u00e9ation de visuels from scratch sur Canva \u00e0 partir du\u00a0 logo r\u00e9alis\u00e9 par une amie du producteur. Couvertures de livres, portraits d&rsquo;auteurs et banques d&rsquo;images libres de droit. J&rsquo;ai \u00e9galement int\u00e9gr\u00e9 l&rsquo;usage d&rsquo;IA g\u00e9n\u00e9rative (d\u00e9but 2023) pour illustrer des concepts abstraits (d\u00e9mographie, \u00e9conomie, expression \u00e9trang\u00e8res m\u00e9taphoriques) et pallier le manque de photos ou tournages in situ.\u00a0 Formats dynamiques. Montage d&rsquo;audiogrammes et vid\u00e9os courtes pour transformer les extraits sonores du podcast en\u00a0 contenu scroll-stoppants pour Instagram et adaptation pour Facebook. Social selling sur LinkedIn. R\u00e9daction de quelques posts cibl\u00e9s pour\u00a0 mobiliser les r\u00e9seaux professionnels de Laurent et David, pour cr\u00e9er un pont vers la page de collecte. Animation Instagram et Facebook et newsjacking. Ma mission a d\u00e9but\u00e9 par la\u00a0 reprise du compte Instagram du podcast \u00abUn Monde sans enfant \u00bb. J&rsquo;ai ensuite cr\u00e9\u00e9 et param\u00e9tr\u00e9 le compte le compte de Maison K Production. La strat\u00e9gie reposait sur un contenu r\u00e9actif.\u00a0 Relance de la saison 1. Jusqu&rsquo;alors le compte avait moins de 100 abonn\u00e9s et une r\u00e9p\u00e9tition de logo de la S1 de post en post. Cette action a permis de redynamiser les \u00e9coutes avant le lancement de la suite (15K \u00e9coutes au 21 juillet 2023 suite au passage de David D. sur France Inter dans l&rsquo;\u00e9mission de Paola Puerari). Newsjacking et medias : j&rsquo;ai exploit\u00e9 l&rsquo;actualit\u00e9 en lien avec les sujets abord\u00e9s dans la saison 1. David a \u00e9galement propos\u00e9 des articles issus de la presse internationale, illustrant ses propos. Ces actions ont boost\u00e9 la visibilit\u00e9 organique aupr\u00e8s des utilisateurs. Amor\u00e7age de la saison 2. J&rsquo;ai pr\u00e9sent\u00e9 les auteurs de livres qui sont intervenus dans\u00a0 la saison 2, ce qui a install\u00e9 une attente forte avant le passage de relais \u00e0 l&rsquo;\u00e9quipe interne (f\u00e9vrier \u00e0 mars 2024). Visibilit\u00e9 du podcast issu du documentaire \u00ab Le Petit chasseur de Fant\u00f4mes \u00ab diffus\u00e9 sur LCP sur le compte Maison K Prod. De la m\u00eame mani\u00e8re que pour le podcast et \u00e0 la demande de Laurent, j&rsquo;ai r\u00e9alis\u00e9 une dizaine de posts avec les photos fournies par Mickey Mahut pour lancer\u00a0 le compte. Strat\u00e9gie social media et e-mailing pour r\u00e9ussir le crowdfunding. Le succ\u00e8s du financement participatif est d\u00fb \u00e0 la fois \u00e0 la participation active du premier cercle de Laurent et David. Il a toutefois fallu cr\u00e9er et entretenir le dialogue avec les contributeurs avec une campagne d&rsquo;e-mailing cibl\u00e9e. Copywriting : e-mails strat\u00e9giques de d\u00e9marrage, relance, remerciements et suivi du crowdfunding. lancement, rappels et relances durant la p\u00e9riode de campagne (juillet-ao\u00fbt 2023) Objectif atteint et d\u00e9pass\u00e9 avant la fin. R\u00e9sultats et KPI : une r\u00e9ussite 100% organique. La relance de la saison 1 du podcast \u00ab Un Monde sans enfant \u00bb a permis de marquer la pr\u00e9sence digitale de Maison K Prod. Malgr\u00e9 un budget inexistant, les indicateurs de performances ont valid\u00e9 mon approche. Croissance de la visibillit\u00e9. Nous avons enregistr\u00e9 au mois par mois une hausse constante de +40% de comptes touch\u00e9s. La majorit\u00e9 de cette audience venait de non-followers. Engagement communautaire. La taux d&rsquo;interactions sur Instagram et Facebook a \u00e9galement progress\u00e9 de 40% en moyenne. Cette dynamique a renforc\u00e9 la cr\u00e9dibilit\u00e9 du projet aupr\u00e8s du public. Victoire du crowdfunding. L&rsquo;accompagnement a port\u00e9 ses fruits et la campagne de financement a port\u00e9 ses fruits. Financement s\u00e9curis\u00e9 : gr\u00e2ce \u00e0 cette mobilisation, le budget de produuction de la saison 2 a \u00e9t\u00e9 int\u00e9gralement r\u00e9colt\u00e9. Le projet a donn\u00e9 lieu \u00e0 l&rsquo;\u00e9dition d&rsquo;un livre \u00e9ponyme chez Buchet-Chastel le 24 octobre 2024, preuve que le marteau de Thor arbor\u00e9 par David lors de la saison 2, lui a donn\u00e9 la force !\u00a0 Contactez-moi pour travailler 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